Amongst the many nations in the world, UAE is the one making news with its intent to advance in the field of next-gen technologies. While the “Museum of the Future” made headlines a few months back, the new initiative by the UAE government called the Coders HQ is another one making waves in the world of coding and technology. Both the initiatives are meant to foster the interest of the new generation in the advancing technology while introducing concepts of the future to the public at large.

The Museum of the Future

The Museum of the Future is an architectural marvel in itself being built in the shape of a Taurus shell in stainless steel and has achieved the rating of LEED Platinum, the highest amongst the sustainability standards. Officially opened in February 2022, the Museum has showcased several futuristic exhibitions so far such as Artificial Intelligence, Climate Change, Augmentation of human body and mind, Robots with feelings, etc. These are concepts that might seem inconceivable to the masses in general right now, but are being worked upon and might see an emergence in near future. The museum aims towards fostering solutions to future problems while bringing great minds from the varied field of research, invention, design, and finance under one head. One of the exhibits in the Museum of Future is “Today Tomorrow” which presses on the environmental challenges faced today and the probable solutions to these challenges. For instance, the newly discovered Notpla, a biodegradable material that is slotted to replace plastics in the near future, or ways to permanently lock carbon dioxide to limit the carbon emission into the atmosphere.

Not just being a museum or an exhibit, The Museum of Future also aims at serving as headquarters for the Great Arab Minds Fund. This is a five-year initiative that aims towards funding exceptional Arab talents in the field of science, philosophy, and innovation, inspiring young minds and generations to do the same. the Government of Dubai is offering AED 100 million ($27.2 million) for this initiative.

What is Coders HQ?

Keeping true to their ideology of expanding their technological base, UAE has now announced the launch of their newest initiative called the Coders HQ. Coders HQ is a part of the National Program for Artificial Intelligence. The entire initiative aims towards having coders from all over the world come together under one roof and work towards achieving great heights in the field of coding. Developed in partnership with more than 40 tech companies worldwide and in UAE, the initiative will be a breakthrough in inviting the new generation to learn to code and foster their skills in technology. The initiative aims at bringing the required knowledge and information along the lines of coding and technology to interested people from around the world, providing them the opportunity to learn, and develop at the same time.

Why is it formed?

His Highness Sheikh Mohammed bin Rashid Al Maktoum is the one with a futuristic bent of mind and can be given all the credit for these new-age initiatives being launched in UAE. According to Omar bin Sultan Al Olama, the Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, the main aim of the initiative is to bring UAE onto the world map for the digital economy and become the global hub for start-ups, talents, and innovation.

Coders HQ is a part of the National Program for Coders and involves providing coders with a supercomputer, workspaces, and space for events. The plan includes the launch of six other Coders HQ around the UAE that will be inaugurated in near future. The main objective of the program is to assess the coding skills of the coders while developing them further and getting them in touch with coders across the world. Several big names in the field of technology such as Meta, IBM, Microsoft Middle East, Africa, DP World, VMware, LinkedIn, Amazon AWS, Cisco, etc have joined hands to provide the necessary skills and training to the coders under this initiative.

Goals of Coders HQ

  • To build the strongest coding community – This step enables a step closer to building a strong digital economy. With the influx of talented coders and technically passionate individuals, the digital economy is sure to benefit and improve. Already, the contribution of the digital economy to the total UAE economy has doubled amounting to 9.7%.
  • Provide Coders with the best opportunity – Providing coders with continuous resources and opportunities will ensure the talent pool grows while attracting more coders into the initiative.
  • Generating a higher Coder ratio per capita – By providing the essentials required to attract more talent, the initiative aims towards engraining the topic of coding into the young minds to generate more talent.

Initiatives launched so far

So far, ten initiatives have been launched under the scheme of Coders HQ with the aim of becoming the highest number of coders per capita in the world. Several Hackathons and live events have been introduced for the benefit of coders. Some of these initiatives are:

  • Get Inspired – This initiative aims towards attracting and inviting global tech influencers to share their life stories and challenges faced with the global coder’s community.
  • Assessment – This initiative provides coders with tests and assessments that help them compare their standing as a coder locally.
  • Ambassador – This one aims towards providing the local ambassadors with the important resources to empower their programs while spreading the message of technical knowledge into the community. Basically, this program provides coders with a chance to work for the technical ambassadors on their programs, thereby enhancing competitiveness, while providing the ambassadors with the best of the talent pool.
  • Learn – As the name suggests, dissipating learning, and implementing globally is the motto of this initiative.
  • Meetups – Meeting people from the same field and combining their technical skills is the main aim of this initiative.
  • Hackathons – Providing the coders with a problem and assigning the task to the coders with a time frame to compete against each other is the main aim of these hackathons. The winners get rewarded too.
  • Challenges – Solve corporate-level problems related to AI, Big Data, and Blockchain and stand a chance to win prizes.
  • Conferences – Creating a large ecosystem of like-minded people to meet up together and discuss challenges.
  • Internship – Providing graduates with opportunities to intern with the best companies.

These initiatives make use of LinkedIn statistics, providing challenges with Majid Al Futtaim, Collaborations between Emirates, and Evaluation Headquarters, which provide coders with unique opportunities and career options; Global DevSlam which helps in empowering coders in UAE (approximately 15000 of them).

These initiatives aim at building UAE as a hub for programmers, thus enhancing the digital economy.

Impact of Coders HQ on UAE economy

According to a study by recruitment firm Michael Page, the most rewarding jobs in the global market require writing code, creating mobile applications, and developing computer software. These jobs are the best-paid jobs and can considerably enhance the digital economy of the UAE with the help of these newly launched initiatives. Coder HQ initiative is aiming towards training more than 100,000 coders and establishing 1000 technology companies that function on a global platform. The government also aims to enhance investments in these companies from Dh 1.5 billion ($408 million) to Dh 4 billion ($1 billion), as said according to Sheikh Mohammed. A dedicated coding school and collaboration with global companies to train and teach students about coding is an extension of the National Program of Artificial Intelligence.

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Why Outsource Software Development

The times are changing, and most businesses are crippled today without a proper software solution to run their day-to-day affairs. Aside from that, online presence in the form of a proper website or an application, have become a must for any business to thrive and be recognized. In such a scenario, developing the websites, applications, and software in-house is an added liability for businesses that have no prior experience in doing the same. Therefore, hiring a reliable software development company becomes imperative for businesses.

A few of the reasons that businesses opt to outsource software development are:

  1. Saves time to focus on business – Spending valuable business hours on software development, when the same amount of time could be spent improving the business, seems a waste of time in hindsight, especially when you can have someone else do the same job more effectively for you.
  2. Budget-Friendly – Not just time and efficiency, outsourcing the task of software development makes more sense because it turns out to be budget-friendly in the end. Imagine the number of hours spent on working and reworking software development; while skilled experienced software development companies can do the same thing in half the time.
  3. More Efficient – As mentioned above, hiring a reliable software development company increases the overall efficiency of your business because you save precious time and money by outsourcing the task. You can plan while a team of efficient and skilled developers works to develop your software. In this scenario, you get the finished product at the time promised to you, without you having to deal with the trouble of testing, retesting, fixing glitches in the software, and all other issues that require attention to make for successful software.

Outsourcing vs Out staffing

One of the points of confusion that several businesses face is the differentiation between outsourcing and out staffing and which option proves to be better overall?

Outsourcing, as the name suggests, means hiring a firm outside of your own business to do the job work for you. In this case, businesses will be hiring IT development companies or offshore software development companies to develop software for them. When a business outsources the job work – say outsourcing mobile app development – the software development firm hired is responsible for the entire process involving the development of the mobile app. It begins with conceptualization based on the requirements received from the business, designing, prototyping, testing, editing, retesting, and delivering. The task does not end there. These software development companies will also be responsible for giving the developed product lifetime of service, when and if required.

In out-staffing though, the business hires software developers from another company. Most commonly though, the out-staffing team is asked to join the business’s office remotely or be relocated to the nearest office. The out-Staffing team can consist of one or all, depending on the kind of work you ask them to do – developers, analysts, marketers, etc. The whole point of out-staffing is that the business remains in charge of the entire process of software development. They have the team and they can monitor the process, molding it according to their needs and requirements.

While the functioning of the two types of outsourcing and out-staffing processes are different, the decision to choose lies in the business and its requirements. If the business is looking towards expansion, not leaving much time to focus on the task of software development – it is best to choose outsourcing as your option. However, if you have had a prior experience in the field of software development and do not mind the extra task of developing the software, out staffing can be the thing for you. Depending on your requirements, therefore, you can select between the two.

Present Scenario

50% of Fortune 500 companies worldwide prefer Indian software companies for outsourcing their software development requirements. Considered amongst the top countries to be delivering the software development services, software outsourcing contributed to a revenue of USD 191 billion for the Indian economy in 2020 alone. Indian IT services have been growing at a pace of more than 10% annually for the past 5 years, while this growth is forecast to be 7.5% over the next five years. Excelling in Fintech, network security, Artificial Intelligence (AI), 5G, IoT (Internet of Things), product engineering, and SaaS technology, Indian software companies are much sought after worldwide to outsource software development. The first half of the year 2020 alone saw a Foreign Direct Investment (FDI) of approximately $45 billion.

Reasons for Hiring Indian Companies for Software Development

While there are undoubtedly several countries that offer good software development services, there is none like India. India has some of the most reliable software development companies. As also mentioned above, they are recognized worldwide for the quality of services offered, making them the top choice for offshoring amongst IT companies worldwide. Mentioned below are some of the reasons that make hiring Indian software development companies the best choice for businesses across the globe:

  1. Stable Government policies

Amongst other nations that offer software development services, Indian IT services stand on the top because India is one of the most stable countries, policy-wise. The Indian government offers friendly policies concerning the use of the Indian talent pool for software development. This makes Indian software development companies an ideal choice for those businesses worldwide looking for an offshore software development company.

  1. An abundance of Talented Developers

Indian developers are amongst the best in the whole world. Learning from the best software development schools (Indian Institute of Technology aka IIT is amongst the top institutes around the world to study engineering), software developers in India also know how to think outside the box. Considered to be amongst the most ingenious people, Indians can think outside the box to give you the best solutions. Another added advantage is the size of the talent pool found in India. With its population, India produces a sizeable number of software developers each year. At present, India has a talent pool comprising more than 800,000 software developers, while more get added each year to this number. Overall, the Indian IT sector employs more than 13 million employees directly and indirectly.

  1. Cost-effective

One of the most considered reasons to opt for an Indian software development company is the underlying cost of it all. India is one of those countries that offer you the best of the product at the cheapest the rates. It has been noted that Indian companies offer almost 30% lesser prices than their counterparts in other countries. This means that the business can cut down up to 30% of their total IT spending simply by choosing India as their offshore software development partner. This budget-friendly software development avenue provides you most professional services at the best price, ultimately making it a win-win situation for your business.

  1. Ease of Communication due to English proficiency

One of the major reasons, aside from the budget that most MNCs choose an Indian software development company for their software development requirements, is the communication factor. Unlike other countries that offer software development services, Indian developers are quite proficient in English – the global language – making it easy for businesses to communicate directly without any misunderstandings. India is the second-largest English-speaking country in the world.

  1. Work Transparency

Indian businesses are up to date when it comes to the current business trends. They understand that transparency in business is of utmost importance to stay focussed & enthused, and gain the trust of the working partners. The costing is upfront and no hidden charges are popping up to surprise the clients at the later stage of the product development. Therefore, for most businesses looking to outsource software development, Indian companies are a go-to place.

  1. Consistent Quality

True to all products and services at any point in time, consistency of the quality of the product offered matters. No matter how good the other factors, if the quality of the end product is not good, nobody would like to make a repeat purchase or even a recommendation to others. Understanding this principle, be rest assured that Indian software development companies are very well capable of delivering consistent results time and over again. Adding to the equation is the fact that most Indian software development companies are ISO certified. This ensures that the product development process they follow, involving – requirement analysis, designing & wireframing, development & coding, prototype development testing, and quality assurance — is accredited and their quality standards are maintained. Therefore, the quality of the services and products offered by Indian companies are incomparable, adding to the overall value of the product.

  1. Time-Zone Benefits

Indian developers work round the clock, giving them the benefit of the time zone differences. Unlike other countries where the time zone difference is not much for the employees to function this efficiently, Indian developers have the added benefit to be able to work efficiently in any given time zone. This pattern of working also makes them more productive, while improving communication between the client company and the developer firm. This makes it easier for the Indian developers to present on-time deliverables.

  1. The plethora of world-class services on offer

Being the top country to provide software development services, India offers a wide array of world-class software development services such as outsourcing website development, mobile app development, application development, and several other specialized services. India ranks number 1 when it comes to developing custom software solutions. Simply take your pick and relax while the expert Indian developers take the lead in addressing all your software woes.

  1. Proficient in most development languages

Indian developers are ingenious and this is very much visible in the ease with which they adapt to coding in the preferred language of their clients. Indian developers can work effortlessly on Java, JavaScript, Python, C, C++, C#, PHP, and other such languages (like TypeScript, Kotlin, etc). Ranking amongst the top 5 countries in the proficiency of using these coding languages, Indian developers offer you the choice of your coding language.

  1. Better continued customer support

Due to the round-the-clock presence, hiring Indian developers is an added plus as it lends better 24×7 support to your company. The fact is that Indian software developers are well adjusted to working the hours according to the time zone of their clients. This enables the clients, as well as, the developer company to work in tandem with each other, delivering better results, and being more productive. This also allows for around-the-clock service support, which is always a bonus in times of crisis.

  1. Disciplined work ethics

Indian firms work with a global mindset, therefore, showcasing an extremely disciplined work culture. Software developers are quite learned, and innovative and can bring creative solutions to problems by looking at them from a different perspective. Further, Indian work culture does not exceptionally adhere to hierarchy, thus offering the developers all the creative freedom to bring something new and innovative to the table. This only works for the benefit of the clients who are always looking for a unique product as an answer to their requirements.

The long list of reasons to select Indian software development companies to develop content for your business reasons enough for you to choose India as your off-shoring partner.

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E-commerce and hence eCommerce security solutions have been steadily gaining ground amongst consumers over the past few years. Easy access to the internet and smart devices has further exponentially increased the demand for eCommerce. The chart below clearly showcases the percentage growth of eCommerce businesses worldwide.


The statistics above indicate the rising demand curve for eCommerce solutions. The peak was observed during the pandemic when almost every utility was delivered through online portals. The point to understand, however, is that with every business possibility and the opportunity to make profits, also comes hazards. The hazard of having an eCommerce business is its vulnerability to security-related frauds. Annually, eCommerce businesses experience more than 32% of successful cyber-attacks (i.e., cyber threats that end up doing damage) in the form of data breaches, or financial frauds. Without a proper eCommerce website security solution, businesses risk harming the company’s profits while losing the consumer’s trust. In worst cases, there might even be legal implications for the business, though for no fault of theirs, aside from not following proper eCommerce security protocols.

Top 10 Types of Security Threats

According to the Global Ecommerce Security Report, almost 78% of the businesses surveyed reported one cybersecurity incident. Cybersecurity attackers work by finding eCommerce security vulnerabilities in your platform. In most cases, it is a lack of a proper eCommerce security solution to filter out harmful bots, spam, malware, etc. According to the GES report, below is a chart that showcases the percentage of security-related attacks on eCommerce businesses in 2020 alone. This percentage is calculated by comparing the data from the year 2019.

From the chart above, it is clear that the cybersecurity of the eCommerce platforms is much compromised, and if proper measures are not taken, it might lead to considerable losses. As it is, reports suggest that 62% of eCommerce businesses lose between $100 to 250,000 due to these eCommerce security threats.

Mentioned below are ten types of cybersecurity threats that compromise eCommerce platforms and businesses.

  1. Financial frauds

For every facility to make online payments, there is a risk of getting involved in financial fraud or scams. From the beginning of the eCommerce solutions, businesses have been plagued with the eCommerce security threats involving payment gateways and finances. While the list is never-ending, listed below are the most common cybersecurity threats faced by eCommerce businesses.

  • Credit card – Ever since credit cards came about, people have been facing frauds where cybercriminals steal credit card details and information to make purchases in an eCommerce store. Another way hackers commit credit card fraud is by getting a new card issued by changing the verification details of the previously stolen credit card credentials.
  • UPI payments – With emerging times, financial frauds have emerged. Moving on from credit cards, the new system of payments on eCommerce platforms is through UPI payments. It requires a unique identification ID or a QR code, which, when scanned, allows the user to make a direct payment. This ID is linked to the user’s bank account and allows them hassle-free, quick payments. These days, however, hackers have found a way to commit financial fraud through UPIs as well. Sending their own UPI code to the consumers, and asking for payments on behalf of the eCommerce store, has become a frequent mode of financial fraud.
  1. Phishing

The practice of impersonating a business and sending fraudulent communications to consumers is quite common. This practice has resulted in huge business losses, not to mention the financial loss faced by the consumers. In most cases, hackers pose as some eCommerce retailer, even having a website similar to the original business that makes the customers believe them as the original. When the consumers purchase from such platforms, the payments get deducted from their accounts, however, no product is delivered. Not only does this cause disrepute to the original business, but it also causes enormous financial losses to both the parties involved – the business and the consumer.

  1. Spamming

Spamming is the practice of sending infected emails or links to the consumers. These infected links can be either emailed or posted on websites in the form of contact forms or other clickable links. When clicked, these links direct the users to the spam website, where consumers are most likely to be conned. Aside from the fact that these links are connected to fake websites, a spamming deluge also results in slow internet speeds, browser issues, and website loading delays.

  1. Malware

Malicious software used as Spyware, Trojan viruses, or ransomware is generally referred to as Malware. Hackers generally develop such software and install them into your management software or IT devices without your knowledge through a random click on unseemly links. Not just eCommerce software, but such malware can also affect your consumers and their devices. Malware also has the capacity of deleting all your important data files from your computer, which might ultimately impact records such as orders, inventories, consumer details, etc.

  1. BOTS

Special Bots are developed by hackers that take advantage of vulnerabilities of your website code. For instance, a website that uses SSL encryption but lacks HTTPS code can easily be taken over by bots. There are typically four types of bots used:

  • Impersonator Bots – Almost 24% of the Bots attacks fall under this category. These bots have a false identity that helps them pass through the website security.
  • Scraper Bots – These types of Bots are used to steal unauthorized information or data from websites. Such bots can also be used to override pricing models, misguiding the consumers concerning the price of the product. In most cases, scraper bots are used by competitors to understand the pricing methodology of their competitors.
  • Spammer Bots – These types of bots are used to insert spam links into discussion forums, chats, or comments.
  • Scavenger bots – Such bots are always on the lookout for any vulnerabilities in your website coding and can exploit such vulnerabilities to get unauthorized access to data, or any other illegal activity.
  1. Existing vulnerabilities

Most eCommerce websites have embedded vulnerabilities that hackers can take advantage of. Such vulnerabilities make the eCommerce websites susceptible to SQL injections or cross-site scripting.

  • SQL injection – In this cyber attack, hackers insert a SQL code through your data submission forms, corrupting your entire database. This allows the hackers to get hold of your database, while later deleting the entire trail and your data.
  • Cross-Site Scripting or XSS – This type of attack involves planting a spy JavaScript code within your eCommerce store. This allows the hackers to gain access to your consumers’ cookies and compute. Cross-site scripting focuses on exploiting the eCommerce web applications.
  1. DoS and DDoS attacks

DoS or Denial of Service and DDoS or Distributed Denial of Service is a type of eCommerce website security threat that prevents legitimate users from accessing the web portal, causing functional and sales disruptions. This attack is generally launched by sending a deluge of requests from untraceable IP addresses to the website server in a bid to overwhelm the servers, thereby shutting down the service access by the users. The difference between DoS and DDoS attacks is that while DoS attacks are directed from the hacker’s device to the target, DDoS hacker targets the business’s computer using several other computers.

  1. Credential stuffing

As the name suggests, credential stuffing is when hackers use leaked/stolen usernames and passwords to gain access to systems that have weak authentication methods. In most cases, the reason for this type of attack is weak passwords or reusing old or compromised passwords. Oftentimes, though, alphanumeric passwords to are compromised by phishing or keystroke tracking. In more cases, credential stuffing-type cyberattacks are on a rise due to the ease of getting access to the business systems.

  1. Brute force attack

A brute force attack is where hackers crack your admin ID and password using several combinations to take control of your eCommerce website. In most cases, this happens when websites keep generic usernames and passwords like “admin” and “password” or “1234” and so on. The best way to stow away such attacks is by maintaining a good password hygiene and authentication system.

  1. Man in the middle

Many a time when the users logging onto your eCommerce platform are not using a secure network, hackers might be able to listen to the communication between the eCommerce website and your consumers.

Ways to ensure eCommerce Website Security

  1. Security hygiene

SSL and HTTPS – Always ensure that your eCommerce website is up-to-date with the recent security protocols. Following HTTPS safety protocols and obtaining SSL certificates from the host of your websites will ensure that several of the eCommerce security threats are addressed and taken care of.

Password Hygiene – One of the most important aspects of it all is the password. Ensure that you keep changing your passwords from time to time, not repeating the old ones, and following alphanumeric guidelines for a strong password. Never share passwords with strangers and for eCommerce websites, install authentication procedures including OTP (One Time Password, etc.).

API protection – APIs and mobile applications are as much exposed to cyber threats as websites. Therefore, follow proper security protocols to develop a secure interface for the API and apps to function.

  1. Anti-virus and anti-malware software solutions

To safeguard the eCommerce website from most of the bots and malware, installing anti-malware software solutions is a must. The anti-malware software detects and removes any infectious software before it can infect the computer or the IT system dealing with your eCommerce platform. Antivirus helps by preventing viruses from attacking your system, thereby saving your system files and other sensitive data from being corrupted.

  1. Firewall Security

A firewall enables your eCommerce website security to successfully deal with cyberattacks such as SQL injections, XSS, insecure networks, and others like these. Firewall helps regulate the inbound traffic towards your website, ensuring that only legitimate traffic gets directed to your site.

  1. AVS or Address Verification System

AVS is the ultimate weapon for merchants to ensure that credit card frauds are minimized. AVS is provided by the banks issuing the credit card, which works by identifying suspicious credit card transactions online. AVS checks the billing address on the eCommerce website and matches it with the billing address of the credit card. The check report is sent back to the merchant site, and then the merchant decides if the transaction is legitimate or fraudulent activity.

  1. Educating Staff and Clients

Spread the word amongst your clients about ways to ensure safe access to the eCommerce website and its services. Keep revising the user IDs and access to ensure no ex-employee has access to the system after they leave service. Further, reminding customers to keep resetting their passwords is a good practice to ensure that proper password hygiene is maintained, thus saving your eCommerce platform from hackers and cyberattacks.

  1. Lastly

Getting a dedicated website security solution for your eCommerce store will prove to be much beneficial for your business in the long run. Apart from that, always have a plan B in place, and keep a data backup at all times. Have your IT team regularly scan your website for any malware or such threatening plug-ins. Develop a multi-layer security system that enhances data protection.

Is there any vulnerability in your eCommerce platform that needs fixing?

E-orchids Tech Solutions offers to check your platform and fix any vulnerabilities that make your eCommerce website susceptible to cyber-attacks. Contact us to know your options, or drop in your details in the contact form and we will surely connect back with you. Act today to save your tomorrow.

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Having a digital presence has become one of the intrinsic features of any marketing strategy that a business – irrespective of its size – needs to build on. In modern times, the number of people using smartphones and devices is more than 7 billion worldwide, making up almost 92% of the world population. With mobile phones becoming such an integral part of our lives, they make for the biggest platform to access any target audience. Research suggests that advertisers spend more than 50% of the total digital marketing budget on mobile advertising. This percentage is slotted to increase further in 2022. In such a scenario, start-ups require to build upon the mobile platform, to begin with. Here arises a question of what solution is better suited – mobile apps/mobile websites.

Best Suited for Start-ups – Mobile Application or Mobile Website?

For start-ups especially, gaining their customer’s trust is essential for increasing the conversion rates. The modern consumer is quite smart and research-oriented. Before investing in any product, consumers ensure to do a thorough background check by checking product websites and catalogs if any. In such a scenario, investing in a mobile website/mobile app is an essential step for a start-up willing to establish its brand image. However, developing a mobile app or application always costs a lot more than developing a mobile website. Hence the dilemma arises concerning a better solution for your business.

Understanding Mobile Application

A mobile application is a native application built for a mobile device. This device can work with or without access to the internet. These mobile applications are built specifically for the mobile platforms they will be used on – that is, separate applications for iOS and Android platforms. The users require to download these mobile apps through app stores before being used.

Benefits of Mobile Application

  • Inbuilt features for better user experience
  • Interaction with other mobile device features
  • Provides immersive user experience

Understanding Mobile Website

Built using HTML5 pages, this is like a standard website but the one that scales down to fit the screen on a mobile device. Mobile Websites require internet access to connect through a web browser to showcase their content. These websites are designed specifically to suit the features of a mobile device.

Benefits of Mobile Website

  • No platform-specific application required
  • No need to update the installation
  • No need for any software downloads to get access to content

Factors that influence the choice

Here is a checklist you need to browse through before making the final choice to choosing between a mobile app and a mobile website. This checklist will help identify the requirements of your product and the users, thereby enabling you to make the right decision based on the factors listed below.

  • User Preference – First and foremost, understand what your consumers need. If your target audience is more of the type that requires accessing your product on the go, then developing a mobile app will be a better choice. However, if your consumers prefer careful browsing through the product catalog, and taking their time to decide, a simple mobile responsive website would suffice. These days, mobile websites can utilize complex functions within their scope of functioning.
  • The Financials – As also mentioned earlier, developing mobile websites is more economical (read: cheaper) than developing mobile applications. When developing mobile applications, you need to develop separate apps for separate Operating Systems. Distinct apps will have to be created for the android and iOS platforms. For this reason, the cost of mobile app development is higher than those of developing mobile websites. Mobile Websites, since they are browser-based, require web developers to code only once as this code can function on all OS alike. Another reason mobile applications are costlier than a mobile website is the additional cost of updates development.
  • Usage type – A mobile application is considered a success only when and if its users use the mobile app frequently. Most eCommerce applications such as Amazon, Flipkart, etc are a success due to the relative frequency of usage by individual customers. Further, mobile applications like Google maps, Swiggy, Uber, etc are also doing supremely well due to their usage frequency. For businesses where your product is a one-time buy or not frequently brought, as is the case with most start-ups, developing a mobile website would be the best strategy.
  • Product complexity – The key decision-making point is your product. When your product offers features, and experiences that are complex, and cannot be fabricated with the mobile website, a mobile app is your solution. For instance, if you are simply offering glasses and sunglasses to your customers, a mobile website with app-like features would do it very well for you. However, if you also add to your product by providing users with features of trying on the glasses or the model selected (virtually, of course) using phone features such as a frontal camera, then a mobile application would do a better job than a mobile website. Depending on how complex your product is and the number of features you want to offer your customers to stand out from the competition, you can choose between a mobile app or a mobile website.
  • Need to use phone’s features – Some products require using certain features of the smartphones for proper functioning, or product delivery. For instance, Google Maps requires constant location tracking to function, and showcase product features such as distance, the time required to reach your destination, road blockades, traffic situation, etc. Another example of the same would be where AR or Augmented Reality is used to help the user make decisions regarding the purchase of the product. IKEA, for example, provides users with the option to view the specific corners of their house by placing the product they are interested in virtually by using the smartphone’s camera. It gives the users a rough idea about how that particular space will look with the piece of furniture they are interested in buying, thus, enabling better decision making. The point is, for products that require access to the phone’s features for better product delivery and user experience, a mobile app is a better choice. Nonetheless, with technology advancing each day, certain advanced features can be included in mobile websites to enhance the end-user experience.
  • Need for Updating – While developing mobile applications, you need to keep in mind that mobile applications require constant updates to keep up with the software changes of mobile devices. Different mobile apps need to be developed for various OS systems, mainly iOS and Android. So the costs of developing separate apps, plus the cost of updating these, should be calculated beforehand to save you from surprise costs mounting up later. Secondly, updating the mobile apps constantly also means that the users will also require to update these apps on their devices, proving to be a hassle. Therefore, if your product can do well without a mobile application, it is better to opt for a mobile website. A mobile website can be regularly updated within the scope of the browser, and users do not need to worry about these updates. No separate update development for different OSs is required for mobile websites since these are operated via a web browser. Overall, when it comes to hassle-free operation, mobile websites are better than mobile applications.
  • App speed – The speed of the content being loaded is also a big considering factor when deciding between a mobile app and a website. For certain products such as games, a downloadable mobile application works better than a mobile website offering an online gaming experience. The reason for the same is the speed at which these games function. Certain games require large data transmission for the best animation and other gaming features to provide users with an immersive experience. For such games, developing an app-based product is a better option compared to a browser-based product since the speeds of a mobile app will be faster than the speed of a game operating through the web browser (if both games have the same features, animations, and data usage).
  • Offline or Online – Depending on the kind of product you are offering; you can analyze if your product can be accessed offline or requires constant internet connectivity. In cases where internet connectivity is a must, a mobile website can work equally well as a mobile application. The benefit of mobile applications is that they can function without the internet if you choose this. One of the examples of a successful mobile application using the offline mode feature is Google Maps. With an offline mode, Google Maps is one of the most trusted mobile applications for users who fear the loss of internet connectivity on their travels. Google Maps can be downloaded and operated in an offline mode, as it downloads the maps and terrain onto the phone to use and can function without the internet. Amazon Kindle is another brilliant application that has revolutionized the way the world reads. Providing the users with access to books offline (of course, you have to download the books beforehand when you have internet connectivity), Kindle has reduced the weight of the books people would carry during travel. You can read multiple books on your smartphone, even when there is no internet. Netflix has a feature where you can download the movies or serials you want to watch offline. If you have a similar product that can function in an offline mode, then mobile app development is the best thing you can do for your business.
  • Ease of use – Research indicates that 57% of the users do not trust businesses with poorly developed websites or applications. 8 out of 10 users responded that they would rather not interact with content or media that does not open well on their devices. Therefore, the ease of using the content you make available for the customers should be one of the key points of interest. Further, mobile websites are more approachable than mobile applications since no downloads are required.
  • Competitor’s choice – Understanding the branding and marketing strategy of your competitors can also be a deciding factor when it comes to choosing between mobile apps/mobile websites. If your competitor is doing well on a mobile application platform, it is advisable to go for the same and vice versa.

Finally, the guru speaks.

It suffices to conclude that for most standalone start-up businesses dealing with eCommerce, a mobile website works as well as a mobile application. Having a mobile website is an absolute must for start-ups. Mobile websites provide users with a complete and wholesome experience while also providing added benefits for the businesses, such as lower development and maintenance costs. That said, mobile applications cannot be ruled out altogether. The kind of immersive experience provided by mobile apps is unique in itself. By using mobile phone features such as a camera, mobile applications can help provide users with a mesmerizing experience. Therefore, choosing between a mobile website/mobile app depends explicitly on your product.

When in Doubt…

When choosing between the two becomes difficult, select the option to develop PWA or Progressive Web Applications. These mobile applications are developed and meant to function within a web browser. So, the PWAs are essentially a combination of a mobile website and a mobile application. PWAs are being preferred by most start-up businesses these days because they provide added features like mobile applications while providing the ease of maintaining and developing these like the mobile website.

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There is no denying the fact that healthcare and medicine are an integral part of all of our lives. With the pandemic of covid 19, the importance and the lagging of the technological innovations in healthcare were made strikingly evident. However, that proved to be the beginning of a new era of technological innovations in healthcare. Some of the fast-growing healthcare technology trends worldwide happen to involve telemedicine, personalized medicine, wearables, and genomics.

The very reason that potent covid 19 vaccinations could be produced quickly was thanks to the advancements in genomics and informatics. Further, the use of Artificial Intelligence (AI) and Machine Learning (ML) helped improvise the probable vaccines and their effect or potency on the virus.

The use of technology in healthcare has taken a new turn. It is developing new scenarios which are not only convenient but also more competent, to begin with. Some of the major healthcare technology trends to look out for this year have been compiled in this blog. Read on for more information.

  1. 1) Virtual care for enhanced reach

Apps for online consultation – Online consultation has been taken up by half of the world population as per recent surveys, thanks to the situation led by the covid 19 pandemic. In most cases, hospitals are offering specialized applications which are holistic in nature, providing patients with a comprehensive range of options such as – online consultation, prescription, medications, pathology, diagnostics, etc. With reduced logistics and hassle, this concept has been wholeheartedly welcomed by people around the world. Reports suggest that as much as 64% or more companies involved in healthcare are investing to develop a virtual healthcare infrastructure.

Chatbots to reduce nurse loads – AI-powered chatbots help understand the symptoms of the patients and pass on the relevant information to the doctors before the consultation begins. It has helped free up the redundant tasks of the nurses, thereby freeing them up for putting their effort and energy elsewhere. Also termed as Robotic Process Automation or RPA, these help by improving healthcare processes through automation and improving professionals’ performance by more than 30%. Some of the tasks that fall under the premise of RPA are data management for patient information, scheduling patient appointments, accelerating data processing, and improved efficiency.

Automated Ordering diagnostics and medicines – Understanding badly written prescriptions is a thing of the past. Applications and algorithms now help you order the medicines prescribed by your healthcare consultant (through online consultation) on the online platform directly from associated pharmacies. Further, the tests prescribed too can be ordered online, while a healthcare professional can reach your residence to perform the requisite tests. Long gone are the days of standing in long queues and long waiting times. Convenience is the keyword in 2022 when it comes to key healthcare technology trends.

Virtual ER – Consulting with patients through devices such as iPad or smartphones, doctors are now equipped to provide consultation to remote places. It is quite beneficial, especially in cases such as the recent Covid 19, where the infectiousness of the disease posed a threat to caretakers and doctors. Even when such communicable diseases are out of the scene, the functionality of remote virtual ER is undeniable. In places where the number of doctors is less proportionate to the population such as India and China, virtual ER brings about a ray of hope to the patients in need.

Better resource allocation — Another benefit of the same is that panic calls that are not an emergency can be taken care of through virtual ER, leaving the hospital ER wards free to take care of those who need emergency support. Further, automated processes have eased the load of data processing on healthcare professionals. Thus, this talent pool that was unavailable till now owing to redundant processes is now free to work for the patient’s welfare.

  1. 2) AI-powered processes and Predictions for Better management

AI-enabled healthcare – While research work has been going on in the field of AI-enabled healthcare procedures such as minor operations or minimally invasive procedures, recent years have seen more hospitals and medical practitioners adopting this technology. AI-powered robotic hands and machines are more precise, with minimal scope of mistakes, thereby increasing efficiency. Further, diagnostics such as involving radiology can easily be handled and reported by AI-enabled bots even as imaging technicians and professionals can guide remotely. It saves the professionals a lot of energy and time to spend where it matters more, even as bots take over to perform such repetitive tasks.

Technology-enabled health services — Virtual Reality or VR is also being used for treatment purposes. Children with autism or other such illnesses are being treated with VR for better social skill development. Further, people suffering from cognitive illnesses such as schizophrenia, etc are also being given CBT or Cognitive Behavioural Therapy using Virtual Reality to help patients overcome their fears and phobias.

AI for repetitive, redundant tasks – Artificial Intelligence is slotted to take over the redundant tasks like scheduling appointments, taking patient history, etc. It will free the nurses in charge of these processes, thereby enabling them to better utilize their talent and services.

AI for predictions – The AI algorithms have advanced and are now being used to predict the rate of spread of pandemics or epidemics. The AI-enabled healthcare systems are also adept at identifying the physical statistics of large groups of people. It has enabled healthcare in several countries to monitor the rate of infections, people requiring immediate medical aid, etc. Connected cameras and ML computers have brought healthcare to every doorstep, ushering in better and fast responses from healthcare professionals.

  1. 3) Better improved talent pool due to remote collaborations

Remote training for better performances – Healthcare professionals and hospitals are now collaborating to train professionals remotely. Not only does this enhance the overall talent pool available, but it also reduces the total cost of training. The remote training and functioning have offered the patients a chance to get better healthcare services. With an expert supervising from a faraway location, trainees or subordinates can perform critical procedures with ease and perfection.

Augmented Reality (AR) for Training – With Augmented Reality coming in big time, the quality of training has also significantly improved. AR enables students and trainees to get hands-on experience in conducting procedures, without the risk to the patient. AR also allows the users to understand the scope of improvement and repeat practice sessions, making the training process more effective. Surveys indicate that as much as 35% of training institutes and colleges are already adapting to AR and VR technologies (a combination of which is termed extended reality (XR)) to enhance the overall training experience. The year 2022 is bound to see a rise in this percentage.

Remote access and operations by talent pool – With the advent of robotic surgeries and camera-assisted surgeries, the scope of remote access to these devices by doctors has distinctly increased. Therefore, for specialist doctors to conduct high-risk surgeries at different locations has become a possibility with remote ER and OT systems.

Worldwide access to the best services due to remote collaborations – The earlier dearth of competitive services at all corners of the world posed a threat to critical patients and their care. However, with virtual care and remote collaborations, patients worldwide can get the best healthcare opinions from the best doctors irrespective of the location. It has improved the overall quality of healthcare systems, thereby increasing the chances of survival of critical patients. For instance, ultrasonography performed elsewhere can be shared live with an expert healthcare professional sitting in any corner of the world. Thus, virtual collaborations have increased the chances of patients getting the best consultation and treatments.

  1. 4) Enhanced Data pool for innovations and developments

Usher Innovation — Data is the king, and this holds true in every field looking for innovation and creation. Healthcare is one of the industries that has undergone a massive transformation since the pandemic struck. In such a scenario, big data is the need of the hour to bring about innovations, and understand what the consumers need. The pandemic brought forth the need for remote monitoring and consultation to minimize physical interaction between people. The same was intercepted, and applications developed where teleconsultation and reports sharing were made easy. The next few months saw the need for remote or mobile ICU. Healthcare companies understood the requirement and developed solutions that provided the customers with the same. Several lives have been saved due to this innovation, especially when there was a shortfall of ER availability.

Analyzing Health Data — What needs to be understood is that with most of the healthcare data online now — starting from HER (Electronic Health Records) to IoT devices (fitness trackers, heart rate monitors, etc) and diagnostics reports — the need for assessing and analyzing this data is evermore. When this data is used properly, it will help identify the risks that a person faces in terms of health, thereby allowing for a timely intervention to reduce the chances of critical conditions later.

Identifying Consumer need to Build on new Products — Further, it is not wrong to say that healthcare companies looking for innovation and new product offerings can easily use this big data to understand their consumers better and their needs. With reports and medical data of the consumers available online, research companies can work on developing better technological advancements in the field of medicine.

  1. 5) Integrated diagnostics and patient-care for improved critical care

Remote Patient Monitoring and Digital Therapeutics — Critical care has transformed with mobile ICU and AI-powered critical care units. Regular monitoring of the body statistics by AI reduces the chances of missing out on new crucial developments. It helps in identifying risks and providing timely interventions to prevent serious implications. The concept of digital therapeutics, though new, is gaining traction in the healthcare world. Digital Therapeutics is where AI-enabled systems determine and deliver the medications, right dose at the right time to the patients, monitor blood sugar and pressure levels, and initiate exercise if required by the patients.

  1. 6) Ushering Energy Efficient Technology

SaaS (Software as a Service) Models for increased efficiency — SaaS helps in remote collaborations as doctors, staff, and patients can all access information online. It is Cost-effective and enables the hospitals and management financial flexibility. The SaaS model is also energy efficient. On average, using SaaS models for management purposes has seen an increase in server utilization by 65%. Thus, it requires fewer servers when the cloud is used for data processing, thereby reducing carbon emissions and waste. The Healthcare industry attributes 4% of the global carbon emissions. Transitioning to SaaS models is the key to reducing this carbon footprint. Today, efficiency is the key to growth, and reducing the financial burden is essential without compromising the quality of services provided to the patients. Adopting SaaS models, therefore, is the best solution for the same.

Renewable Energy Consumption – Needless to say, when discussing energy efficiency, no discussion remains complete without focussing on the need to use renewable energy sources. From designing green buildings and hospitals to using clean energy to power the hospital operations and machines, this concept is catching up fast. The need to collaborate with green developers has increased over the years and the year 2022 is bound to see a rise in this healthcare technology trend.

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What is IoT?

When it comes to networking technologies, we had only experienced the basic infrastructure comprising of desktops, laptops, smartphones, and tablets. However, over the past few years, information and communication technologies have undergone a massive revolution. It has led to a surge in the number of devices that utilize network consumption. Smartwatches, smart kitchen appliances, smart household appliances, vehicles, traffic controls, medical appliances, etc are all a few of the recent developments that have made their way into our lives. Such devices connect with and function by using our network technologies. Reports suggest that by the end of 2021, there were more than 30.9 billion units of IoT devices connected to our network. Enterprise IoT security is essential for any organization that wants to deploy IoT solutions and at the same time lessen the risk of data leak, ransomware attacks, and other forms of IoT attacks on physical devices and the underlying network.

Need for Cybersecurity in IoT

While businesses and companies have been striving hard to develop more IoT devices to fore, the truth is that most often than not, the security of these IoT devices has been an ignored fact. Most IoT devices collect and store personal information and data. For instance, a smart vehicle collects information about vehicle movement, locations visited, etc. Medical appliances collect sensitive health-related information about people. Household appliances collect security and other household-related information, and the list goes on.

It may suffice to say that by analyzing the information collected by these IoT devices, one can understand the habits and the way of life of people using these devices. Therefore, keeping these devices secure should be the utmost priority of all companies developing and manufacturing them. Sadly, IoT security is the most undermined of all processes. Most IoT devices seldom get software upgrades or security updates for long-term security, and safety. Already, research indicates that 40% of the global smart household appliances are infested with botnets (a form of malware), which when controlled by hackers on a mass scale, can destabilize connected electric grids.

According to a recent survey, most companies are worried that a cyber-attack on their system may originate from an endpoint or an IoT application. Due to the lack of a secure IoT device management infrastructure, most businesses are helpless when it comes to securing their networks. As it is, 2021 saw 1.51 billion breaches of IoT applications, almost doubled compared to 639 million breaches in 2020. In such a scenario, the situation looks bleak unless steps are taken to make the IoT devices more secure.

Let us look at a few challenges to the IoT device and network security that businesses and companies face.

Security Challenges to IoT

In the list below, we have tried covering all the major threats to the IoT-related infrastructure.

  • 1) No Global Standards for IoT Security

One of the reasons IoT security is underdeveloped is because there are no global guidelines and standards for the security of IoT devices. For the same reasons, most IoT device manufacturers are clueless about or take IoT security lightly. IoT devices seldom get any security or software updates after they are purchased. Owing to an underdeveloped security framework, there is a probable compromise of information collected by these performing IoTs.

In most cases, even the consumers are not aware of the risks associated with a less secure IoT device. Such devices are capable of compromising their data and information. Further, the network connected to these IoT devices and other systems associated with the network is also at risk of a probably cyber-attack.

How to Rectify:

  • Define minimum safety standards — One of the ways to resolve this is by fast-forwarding a movement where businesses and consumers worldwide force authorities to define minimum safety standards to be followed by the manufacturing companies.
  • Increase employee awareness – Employees should be made aware of the potential risks of linking their IoT devices to the company network. Additionally, providing them information about ways of using their IoT devices securely will help strengthen the IoT security in the organization.
  • Access Management – The organization should consider the type of access they want to give to the connected IoT devices. They can customize the extent of network usage or information control that the IoT devices have within their network.
  • Segmenting network access – Developing a separate network to which IoT applications connect will ensure the complete safety of the company network and data.
  • Regular security updates – By regularly fixing security bugs and updating the security encoding of the IoT devices and applications, the overall IoT security can improve and stay safe from emerging cyber threats.
  • 2) Weak Passwords

One of the reasons cyber attackers gain access to your network or devices is the lack of a strong password. In most cases, default passwords are provided by the manufacturer to enable an easy log-in process. However, these default passwords should be changed by the consumer for safety. But as is seen in most cases, the consumers using these default passwords are either not aware or simply fail to change the passwords into their own personal or complex passwords. It makes it extremely easy for hackers to hack their devices and network therein.

Additionally, making easy passwords or passwords based on common personal knowledge also make it easy for hackers to attack your IoT device and network systems.

How to Ensure safety?

  • Strong Password Hygiene – Firstly, consumers should always ensure they have a strong password that they can remember. Further, changing the passwords often and trying to keep them complex will ensure that hacking into your password and accounts is difficult, if not impossible. Lastly, never share your password details with anyone. If at all you have to, change your passwords immediately.
  • Using OTPs – Secondly, manufacturers using default passwords should rather opt for one-time passwords (OTP) that change every time the user logs in, and the details of which are sent directly to the user on their email Id or via SMS on their phone.
  • Implementing Multi-Factor Log in – Asking the users information that only they have will ensure that the cyber security of the IoT devices is maintained.
  • 3) Data Security and Privacy

According to the recent data, 84% of the companies surveyed reported data security breaches because of unsecured IoT devices connected to their organization’s network. Apart from the network breaches and resultant data theft, the IoT devices themselves collect monumental amounts of information about their users. Since these IoT devices have a compromised security system, owing to the lack of security features, the data associated with these are at a massive risk of being stolen or misused by cybercriminals. Further, most IoT devices have basic coding where the data and communications use plain text. Without encryption therefore this data is at risk of being stolen by hackers.

In one of the incidences of such thefts, a casino had a portion of its database stolen when a cybercriminal hacked into the temperature monitoring system of a fish tank and used that as the base for getting into other systems connected to the same network.

How to fix this?

  • Data Encryption — Data encryption is amongst the first steps that can enhance data security. By encrypting all information, even though the hackers might breach the security levels and get access to the data, they cannot convert the encrypted data into readable text. It, in the end, saves the data from being used illegally.
  • Limited Access — Secondly, limiting the access control for the data and the device will help enhance the security of the IoT applications and related data.
  • Using VPNs — Lastly, VPNs or Virtual Private Networks hold the key to establishing a secure connection between the devices, and the network. VPN allows the users to share data through an encrypted tunnel, thus keeping the data transmission safe from any theft or attack.
  • 4) Lack of IoT device management

At any given point in time, there are several undetected IoT devices, also called shadow IoT, connected to a company’s network. Most of the time, these shadow IoT devices are the starting point for any cybercriminal to begin the process of hacking into a private network. Since there is no information within the system regarding shadow IoT devices, it is extremely easy for hackers to make an entry through them.

At other times, a few essential IoT devices connected to the network have weak security. This allows their system to be used for running other applications in the background. The most commonly misused interfaces are MRI and CT machines. This has led to a massive jump in the cases of ransomware in the field of the healthcare industry. In most cases, cybercriminals attack healthcare organizations via their smart appliances like MRI or CT machines and threaten to stop key operations or leak customer data unless their demands (usually financial) are met.

Further, with an increase in the number of Shadow IoTs, the amount of unstructured data has increased. This has led to data analytical problems for companies and organizations. An estimate records more than 41.6 billion IoT devices to be in use by 2025 which will amount to unstructured data amounting to more than 79 zettabytes! How do companies deal with such humongous data analytics?

How to Fix This?

  • Adopt IoT Device Management — The above incidents and reasons have led companies and businesses to evolve a concept of IoT device management. Under this precept, no IoT device gets permission to access the network without proper authentication, configuration and provision. This ensures that all devices which are connected to the system are secure, with proper protocols and encryptions.
  • Monitor Linked IoT Devices — IoT device management also lets the organizations analyze the usage, access points, and other security-related information of all the IoT solutions connected. Since monitoring becomes easy, the chances of blocking a potential threat are increased, thus enhancing the overall security of the data and the network.
  • Regularly Update Software and Security — By way of IoT device management, all the devices connected can be ensured to have updated software and security mechanisms. Regular updates can be installed to keep the device optimized and secure.
  • 5) IoT Skill Gap

IoT is a relatively new field and its full scope is yet unexplored. For the same reason, there is a huge skill gap among professionals in the field of IoT development. Adding to the woes is the dearth of the standard security guidelines for developing or manufacturing such IoT applications.

Organizations, while having an IT security cell in place, are unaware or incompetent in dealing with security issues related to the IoT segment. Further, even consumers using the IoT devices are not acquainted with the risks involved with the usage of IoT applications or ways of enhancing the security of these devices.

How to fix this?

  • Train Professionals — Professionals dealing with IoT security need to be properly trained concerning the developments of threats to the IoT devices and ways of dealing with them. Preventive measures, coding, and encryptions need to be placed to enhance IoT device security.
  • Inform Consumers — Secondly, consumers should be made aware of all the risks associated with using unsecured IoT devices. They should be able to identify secure and unsecured IoT devices before making a purchase. This will help in reducing the load of unsecured IoT devices which pose a huge risk to data protection and network security.
  • Make IoT Security Departments — All organizations should make a separate department that specializes in IoT security and devices attached to the company network.

To Conclude

Being a comparatively new concept, IoT security and associated threats have not been explored completely. Nevertheless, it is not to say that the risks brought forth due to shadow IoT devices and others are not real-time. With so much at stake, it is high time that industry and regulatory organizations look up to the matter and take steps to strengthen IoT security and implementation.

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Each year brings a plethora of trends followed by people the world across. However, where do these trends stem? Designers from across the world work year-round on developing concepts, testing, tweaking, and retesting them, ensuring that these designs and trends appeal to consumers all across the world.
While most of us understand the tough work done by fashion designers, the truth is that graphic designing is not very different from that. Developing design concepts that work best for people all over the world is a task more daunting than it seems. Graphic designers understand that a static picture is not very appealing to the eyes of the consumers at all times. For the same reason, creating different concepts that are eye-catching is of utmost importance to them. Let’s discuss the graphic design trends that will dominate the creative industries in 2022.

Importance of Graphic Designing

The way a product looks is the first thing that registers from the viewpoint of the consumers. This first impact is what propels the consumers into making a purchase. Graphic designing helps refashion this first impact into a dynamic impression, thereby helping the business attract consumers and increase their ROI.

For most businesses, their brand image is everything. Their vision, mission, and business ethics are all reflected in the kind of business logo they have. Business logos and overall visual definitions help establish the business’s identity in the minds of the consumers. To this extent, developing a different and consistent visual identity helps. It helps manifest the very nature of the business while increasing its recall value in the minds of the consumers.

Top Eight Graphic Designs to Lookout For in 2022

The year 2022 is especially important, though, when it comes to graphic design trends. The last two years have seen the entire concept of life, and work is transformed due to the deadly virus pandemic. This transformation is reflected in the designs created by graphic designers. The lines between the real and unreal have blurred, and people are opening up to different abstract designs. While that is one of the main underlying themes of all the graphic design trends for 2022, we have curated especially for you a list of the 8 topmost trending graphic designs for 2022.

  • 1. 3D Designs

In a bid to provide unique designs and viewing experiences to the consumers, Graphic designers have introduced the concept of 3D images. While 3D concepts were used in the past, the mash-ups between 2D and 3D designs are a comparatively new approach.

Mixed 2d 3D designs, themes, templates and downloadable graphic elements on  Dribbble

Pic source: Dribbble

The use of the mix of 2D & 3D designs applies not just to illustrations and pictures but also to animations, web designs, and typography. Some of the emerging apps are also using the 2D-3D mashup. The point is, combining 2D and 3D brings about a multitude of benefits – the first is it adds to the depth of the picture/illustration/animation. Secondly, it cuts down the time and cost of production.

What is this style of mixing 3D elements with 2D elements and perspective  called? - Graphic Design Stack Exchange

Pic source: Graphic Design Stack Exchange

Furthermore, the recent trends seem to have introduced 3D characters into the fore to breathe life into your message deliverers.

22 of the Best Animated Commercials of All Time

Picture Credit: Breadnbeyond

ChouChou “Macarons” - 3D character animation in Blender - BlenderNation

Pic Source: BlenderNation

Not only do these 3D characters excite the child in us, but make the whole viewing experience fun for the viewers. In the end, the characters help register the brand’s message in the viewer’s mind.

  • 2. Innovative Font Styles

Long gone are the days when sticking to the standards was thought to be proper. Thinking out of the box is the new trend, and marketers want the shock value of their marketing illustrations and images to catch the attention of the consumers. Imperfect is beautiful, and the same is being reflected in the ways people are distorting and designing new fonts to bring about the feel of their product.

Pic Source: Bashooka

The images here showcase what we are trying to explain here. The fonts are unconventional and abstract. Yet they can impart to the viewers the feel of the message.

6,512 BEST Distorted Font IMAGES, STOCK PHOTOS & VECTORS | Adobe Stock

Pic Source: Adobe Stock

However, to say that distorted fonts are the only in-thing would be wrong. The classic fonts too are making a comeback, especially when you want to impart a vintage feel to the product. The elegance and nostalgia that these old font styles (SERIFF) exude have helped many companies increase their ROI by attracting more consumers.

Stunning Serif Fonts | Creative Market

Pic Source: Creative Market


Pic Source: Heritage Type Co.

  • 3. Surreal Chaos

Yes, you read that right! Chaos. A chaotic picture showcases the designer’s mind – full of images, objects, graphics, and sublime messages. Combine this clutter with bright colors and you have a message that instantly grabs the eye of the viewer.

10 ways to create amazing maximalist design

Pic Source: Canva

Five designers who show that maximalism is back in fashion

Pic Source: Dezeen

When it comes to graphic designs trends, More is More. Filling the image or illustration with maximum objects like hoarding is being considered to be amongst the top trending graphic designs. The antithesis of minimalism is maximalism. Maximalism converts into chaos, and this chaos sells huge in the market. It may have something to do with the psychological state of the human mind, that given the state of affairs around the world, is in a state of chaos itself.

Another distorted version of maximalism is where designers unfollow the conventional design guidelines. They put into their design asymmetry, striking fonts, crowded elements, contrasting/nonsymmetric color schemes, etc.

12 inspiring graphic design trends for 2022

Pic Source: 99Designs

Anti-Design Poster on Behance

Pic Source: Behance

Another aspect of the same theme is also seen in psychedelic designs which are abstract and somehow reminisce the good old days. Abstract designs combined with a plethora of colors are making a comeback amongst artists. Chaos clubbed with symmetrical patterns and colors is becoming the next big thing.

Colorful Psychedelic Advertisements From Between The 1960s And Early 1970s

Picture Credit: Design You Trust

Psychedelic Art designs, themes, templates and downloadable graphic  elements on Dribbble

Picture Credit: Dribbble

  • 4. Candy Love

Each year brings a different color theme that rules all others. The trending color scheme for the year 2022 is Candy. Remember how we loved the brightly colored candies, m&ms, or the sprinkles we would want over our ice-creams? Our love for these was so great that eventually, they made their way into the illustrations and graphic designs. The craze about this candy scheme is such that it is topping the charts when it comes to the top graphic design trends for the year 2022.

Delicious Interior Design Featuring Candy Colors and Bold Shapes

Pic Source: Decoist

While candies come in all colors, there are certain gradients to the various color schemes. For once, there are the bright-colored candies, like in the image above. Second, there come candies in pastel shades. Depending on the designer’s choice, one may decide which scheme to use.

Premium Photo | Urban summer look. vanilla purple girl. kawaii vibes. candy  colors design. bucket hat trends

Pic source: Freepik

5 summer 2021 color palettes to help your brand stand out | by Jingxi |  Bootcamp

Picture Source: Bootcamp – UX Collective

This trend of using candy colors is generally clubbed with stark contrasting colors to create a shocking effect on the viewers. Combining contrasting colors helps create vivid images and illustrations, generating viewer curiosity and delivering the target message.

Simultaneous Contrast designs, themes, templates and downloadable graphic  elements on Dribbble

Picture Source: Dribbble

  • 5. Not So Monotonous Monochrome

In keeping with the trend of creating unusual and striking images, monochrome is going big and strong in the top graphic design trends list. By using more than three color variations of the same color palette, designers create an image or illustration where lighter or darker tints of that one color give depth to the design.

The Best Print Adverts of All Time

Picture Credit: InDesignSkills

The image above uses simple grey and black as the color palette to create that monochrome effect. In the ongoing trend, however, you are free to choose any color of your choice.

Monochromatic Color: How to Use It Effectively | Design Shack

Picture Credit: Design Shack

Picture credit: Pinterest

Monochromatic | Monochromatic color scheme, Color schemes, Cool designs

Picture Credit: Pinterest

Monochrome is used by advertisers and marketing teams because it helps focus on the message of the illustration rather than the striking colors. Further, monochrome helps balance and unify the colors and illustration scheme.

  • 6. Muted Minimalist Approach

Minimalistic designs as we know it has undergone a revolution in the past year. While the earlier definition of minimalism was black text on white background, this has been replaced by neutral colors or muted colors.

Neutral Color Guide (When to Use Neutrals) · CMBell

Picture Source: CMBell

Muted color palettes are widely used to create sophisticated, simple designs. Muted colors are bright colors toned down using white, greys, or blacks. It gives the colors an earthy feel and adds a gradient to the illustrations or pictures.

Simple Retro Floral Design in Muted Colors Stock Vector - Illustration of  natural, garden: 163307147

Several big companies are making a shift from stark bright colors to muted tones. One of the examples of the same is LinkedIn. LinkedIn has transformed its logo design. While the company always insisted on using a minimalistic logo design, it recently adopted a muted blue as its representative color.

LinkedIn Logo 2011 Linkedin logo
Old Logo New Logo

According to the company representatives, the color blue brings about a warm, friendly feel to the entire platform.

  • 7. Geometric Affair

Abstract shapes are being increasingly replaced by geometric shapes in 2022 when it comes to graphic design trends. It has brought about a change and an element of surprise for the viewers.

25 Inspiring Abstract Geometric Designs – Bashooka

Picture Credit: Bashooka

In most cases, graphic designers combine geometric shapes with contrasting colors and add a dash of scribble here and there. It creates an interesting image full of little details that take your mind off the simple shapes.

Sale Banner with Geometric Abstract Trendy Shape for Advertisement Design  Element Background Vector Illustration Stock Vector - Illustration of sign,  concept: 142041500

This love affair with geometric shapes works best when integrated with other graphic designing trends for 2022. Consider, for instance, the image below that has geometric shapes combined with the muted minimalistic color scheme.

Danielle Weinberg . דניאל ויינברג | Poster design, Poster prints, Music  poster

Picture Credit: Pinterest Danielle Weinberg

The trend is also following up with interior designers, and companies are adopting logos and designs based on geometric patterns.

Orange Creative Office Design With Geometric Pattern. Elements Of Interior  Advertising. Corporate Identity Royalty Free Cliparts, Vectors, And Stock  Illustration. Image 148387536.

Picture Credit: 123RF

  • 8. Textual videos

The trend of textual videos has emerged solely due to the pandemic that has forced people to change the way they view the world and their surroundings. Ever since people were forced to stay indoors and distance themselves socially, the trend of creating advertisements that focussed on the image more than the text has gone for a spin. With a lack of photograph options, graphic designers worldwide are using more text-centric designs to convey their message.

25 typographic advertisements to inspire your next design

Picture Credit: Canva

The point to notice is that text is not being used simply in print advertisements but also in videos. Shooting without a subject is easier to assemble and execute, requiring few things. Simply create a few animation slides, fill them in with your text message, and you are good to go. Post the video / animated slides on any platform of your choice, and you will surely receive good views for your product.

Don't Blink: 12 Awesome Fast Typography Templates

Another distortion of this trend is using data visualization, which is nothing but data placed in a creatively narrative fashion that makes it quick for the viewers to browse through and understand the message.

Data Visualization Examples: A Look Into Modern Visual Innovation -  TapClicks

Picture Credit: TapClicks

The Do's and Don'ts of Data Visualization - Atlan | Humans of Data

Picture Source: Humans of Data – Atlan

In the images above, the information is engaged creatively. The text is placed nice and clear, and anyone viewing the image/illustrations/videos can understand the data within no time.

Expert Tips

Most of the upcoming graphic design trends for 2022 have made it to the list above. However, the fact is that there is no exact definition of right and wrong when it comes to graphic designing. Anything that works in capturing the fancies of the viewers is good.

The point to remember is that while creating a graphic design for a particular business, first understand its core business values. The whole point of graphic designing is to create a visual identity of that business. Therefore, its business values must reflect in the designs.

While the trends mentioned above create stand-alone results, they work equally well when combined. For instance, using muted colors in a geometric-shaped illustration, candy colors with data visualization, maximalism with stark fonts, and the list of permutations and combinations go on. Ultimately, have fun with the picture/illustration/video you are working on and enjoy the process of creating something unique and beautiful.

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As the world leaps into the digital revolution, almost everyone in this world wants to be a part of this. The world is slowly becoming one – where borders, language, and ethnicity are blurred and all that remains are the ideas. In such a time where anyone can shine up and make something out of their ideas, people are clamouring to showcase their talent. The question, however, arises about the platform where to publish these. If you answer the following questions affirmatively, you too need what we are about to tell you in this post.

– Do you have a lot of ideas about creating content but do not know what platform to publish on?
– Are you worried you will be left behind in the race due to a lack of digital knowledge?
– Are you a beginner with knowledge but lesser funds?
– Do you have a burning urge to get recognized for your ideas?
– Do you have things you want the world to know?

If you answered all these questions as “YES”, look no further. What you need is a comprehensive, user-friendly CMS website or Content Management System.

What is a Content Management System?

Before we begin, for those uninitiated, let us answer what is on your mind – what is a CMS solution or a Content Management System? Just as the name reflects, CMS is a platform that allows you to manage, modify, or create content and publish it online. When we say content, it may be creating a website or a blog and publishing them online – all this without needing to learn any coding languages like HTML, CSS, etc. You can design your website or blog using several (and we mean thousands) of the pre-existing templates and designs that suit your requirements and fancies.

How does CMS Website work?

CMS platforms comprise of two parts – content management systems and content delivery systems – which take care of all coding and database requirements. This leaves you free to simply select the templates and fill them in for a fully functional website. In fact, with all the plug-ins available, you can publish a functional e-commerce website with payment integrations – all this for a minimal price, or as in some cases, completely free of cost!

Some of the most commonly used CMS platforms are WordPress(also our favorite), Drupal, Joomla, etc. We will get back to these sites in more detail. But let us first make you understand why selecting a CMS website for content creation and publishing is the best option for you.

Benefits of Content Management Systems

While we have hinted at a few of the benefits of using a CMS platform for publishing or making your website, here are a few more to help you understand better.

While several other benefits come by using a CMS Platform, the ones mentioned above are enough to get you to begin your dream project.

Which is the Best CMS Platform?

Once you have understood the reasons for selecting a CMS Website for creating content and websites, the next question that users ask us – Which is the best CMS Platform?

While we did mention a few content management systems above, our personal favorite happens to be WordPress. Several established magazines and institutions use WordPress to host their website. Vogue, The Sun, BBC America, Microsoft News, Bloomberg, Sony Music, TED Blog, etc are only a few amongst the many of the established brands using WordPress as their CMS Website.

Why WordPress?

With a total market share of 62%, WordPress happens to be the most widely used CMS platform in the world. The second CMS platform that comes nearest to this is Joomla, with a 5.2% market share worldwide. With a gap this huge, there is no doubt of the ability WordPress has to attract its clientele. Being open-source in nature, it constantly keeps updating and increasing its options what with the very versatile community of developers, bloggers, and web designers working for it. Due to its customizable features, WordPress is especially famous amongst hobby bloggers and businesses alike.

WordPress Website Development platform offers the users extremely user-friendly, cost-effective solutions providing the users with thousands of design templates, plugins, and options for a world-class website. To date, WordPress hosts more than 455 million websites online, almost 37% of all websites live on the internet today. Using coding language MySQL and PHP, WordPress integrates several functional plug-ins to increase your website productivity and sales.

10 Benefits of WordPress Website Development

While we have already explained some of the benefits of using a CMS Website, the benefits of using specifically WordPress as a CMS are several. We have curated a list of ten of these benefits just so you understand the importance of using WordPress as your beginner Content Management system:

1) Free Platform. You own what you make.

WordPress is an open-source platform meaning it is open for developmental use by all. No single company owns it or charges its users for their service. Therefore, people who develop their websites on this platform are the owners of these websites. WordPress cannot add or delete content from these websites nor decide to take these running websites off the internet.

2) No need for prior coding experience. Saves Time.

For people with no prior coding experience, developing a website is nightmarish or cost-consuming. WordPress comes to the rescue of such people and lets them develop websites using pre-existing design templates. Not only is this an effective way of developing websites, but it also saves WordPress developers a lot of time. Further, for those who are lost on WordPress, help is simply a click away. WordPress also conducts regular webinars for those wanting to learn more about various ways of using all of the WordPress features to make a world-class blog or website.

3) Scalability

WordPress Website Development allows the users to expand the scope of their websites as and when required by their business. You can use WordPress to create a website with multiple logins and user ids. Apart from this, there is no website length or pages limit on WordPress. That means you can add or remove as many or few pages as you wish. You have the complete freedom to scale up or scale down your website.

4) Variety of templates, designs, and plugins

WordPress gives you the freedom to choose your design and build your website the way you wish. The variety of pre-made templates makes the entire process smooth and time-saving. Further, WordPress has over 54,000 plugins and 7400 themes available. All you need to do is understand the requirements of your business and select the design and plugins accordingly. Viola! Your fully functional and equipped business website is ready and loaded for your customers to make use of. Just to give you an idea of the scale of WordPress plugins: the most popular plugin is WooCommerce which is an e-commerce plugin having a market share of 25% and amounting to 7% of all online sales.

5) Cost-effective

Due to the availability of free tools for website development, using WordPress as CMS turns out to be cost-effective for start-ups and businesses looking to increase their overall ROI. Further, since there are no running maintenance costs, your business gets on the digital platform cost- and hassle-free. You do not require a dedicated team of WordPress developers to look after the building and maintenance of your website. You can do it yourself, saving you a lot of time and money!

6) Easy management and analytics

If you are wondering about all the glitches and maintenance issues that crop up during the functioning of the website – worry no more! WordPress is the most loved CMS platform for a reason. The entire scope of website maintenance falls to WordPress, and you only have one thing to worry about – the design and scalability of your website. All the backend processes such as maintenance, glitch resolution, updates, etc are taken care of by WordPress.

Further, WordPress also offers its clients website analytics through the MonsterInsights plugin that allows Google Analytics to integrate with WordPress. All the analytics and reports required to make informed decisions regarding your strategies are available on WordPress. The analytics provide you with information and details regarding:

– the number of visitors per day basis,
– the sources diverting most traffic to your website,
– popular pages on your site,
– user activity on your website, etc.

7) Constant updates

You can use WordPress in more than 60 languages. It enables users to develop websites without knowing English, especially as the instructions are available in several languages. It makes the WordPress website one of the most universally accepted websites used as CMS. It also allows businesses and users from regions where English is not the primary language to develop websites using regional languages.

Apart from the language aspect, WordPress constantly allows users to update their existing websites and content online. WordPress also allows for regular webinars and training for the users, to enable them to understand the features better and learn about various ways of improving their existing websites.

8) SEO facility available

WordPress developers can develop SEO-enabled websites making it easier for these websites to be indexed by Google Search Engine. WordPress website development has special features where meta tags, keywords, titles, etc against images, posts, and pages can be posted. This makes these pages SEO efficient, increasing their chances of being looked upon in Search Engine Result Pages (SERP). Further, you can use plugins such as “SEO by Yoast” to boost the SEO in your content or website.

9) Security

One of the major concerns of people when selecting a web hosting service is the security provided by that web-hosting service. WordPress offers continuous updates, giving out improvements and bug fixes to ensure the safety of your website and data. Be it WordPress core or plugins, WordPress developers strive to provide the best version of it all proactively, thereby reducing the potential risk factors. Further, since WordPress offers open-source, its processes are transparent, and the users can stay informed about all updates and plugins.

10) Compatibility

WordPress is easily compatible with any of your company or business’s existing software base. It helps by enabling you and your colleagues to manage the WordPress website with ease, without shelling out more money on achieving integration. Another feature that makes WordPress the best option for developing a website is that it allows for easy integration with payment gateways such as Paypal, Amazon, PayMill, POS, etc. All you have to do is download the requisite plugins, and add those to the fundamental design of your website. It is as easy as that!

Your Takeaway

With so many benefits on the platter and such a user-friendly platform, hide no more behind your coding or financial fears. WordPress offers to make all your dreams come true. All it takes is a simple click of your mouse. If you still feel intimidated, you can take the help of WordPress Developers to develop a website for you on WordPress CMS. Decide now and act fast. You are losing your potential to grow with each passing day!

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Are you looking to expand your business or increase your sales?

Do you have a running digital marketing campaign?
If you answered in affirmation to the first question and denied the second, you are awaiting tough times ahead.
No business in any corner of the world can think of prospering without having an online presence.

Concept of Digital Marketing

The concept of marketing as once was transformed immensely. No more is marketing confined to traditional media channels like print or television. The digital medium has overtaken everything in the world and marketing has been revolutionized by this too.
Digital Marketing is the new in-thing in the world of marketing and no business looking for expansion and acknowledgment can achieve the same without bringing the business to the digital platform.

Just to make you understand the impact of social media and digital platforms, our digital marketing experts have come up with a few figures for you:

Number of people worldwide using the internet – 7.7 billion
Number of people on some form of social media worldwide – 3.78 billion
Number of people checking social media regularly – 84% of US population
Number of people claiming to have made an online purchase – 2.14 billion
Global e-commerce sales projected for 2021 – $4.89 trillion
Number of hours people spend on social media per day – 2 hours
Number of hours Gen X spends on social media per day – 9 hours
Percentage of people purchasing online due to an ad on Facebook – 48%

With coronavirus hitting the world, shopping trends of people worldwide have changed. Statistics show that people buying groceries online have doubled in percentage compared to pre-coronavirus pandemic times.
In such a scenario, having an online presence is of utmost importance. The above figures demonstrate that for any marketing strategy to be successful, digital marketing cannot be overlooked.

10 reasons to opt for Digital Marketing
If we still do not have you convinced about the importance of a digital marketing strategy for your business, scroll down below and read ten reasons why digital marketing is more effective:

1) Whopping ROI

Digital Marketing experts are of the view that no other marketing campaign matches the ROI as given by a Digital marketing campaign.

On average, every $1 spent on digital marketing can reap you an ROI of $44. That amounts to a 4400 percent ROI!

Email marketing is extremely effective when you have ROI in mind.
Other cost-effective ways to market online and gain huge returns are
(Pay per click),
Social media campaigns,
SEO, and
Content marketing, etc.

There are many more, but these few ways of digital marketing are the most effective when concerned with ROI. In social media marketing as well, you can decide how much you want to spend. Since the target groups are specific, the chances of conversions are much higher, thereby giving you more rewards compared to the kind of expenditure you do. Further, using certain tricks like segmenting your customers concerning their requirements and choices, there is a chance of making the customer spend more.

Research has shown that customers who received segmented emails shopped 760% more than their counterparts.

2) Better client relationship

Most of the people surfing online do not like having ads pop up from the websites they are surfing. To this accord, they usually have ad blockers.

In such a scenario,

How do you advertise?

To form a better relationship with your customers, it is best to respect their privacy.
Therefore, it is only apt that you email them your offers and advertisements and only when they subscribe to it.
Further, people not wishing to remain on your mailing lists have an option to unsubscribe. This helps send your mails only to people who are interested in them. This forms a better relationship between the customer and the business, creating loyalty.

3) More targeted

Traditional marketing approaches use a randomized or broad approach when it comes to targeting the customers. Digital marketing however offers us a targeted approach where we can narrow down the macros further till we have the super focussed target groups increasing the conversion rates by manifold.

Such advertising helps target people based on any features like,

Education, etc.

This person in your target group is the one who is most likely to make a purchase. This helps you formulate a digital marketing strategy that is specific and more personalized. This further increases the rate of conversion and the revenues flow.

Another aspect of targeted marketing is through search advertisements. This means that your ad will be reflected in people searching for certain keywords. This ensures that your advertisement is being shown to the people who are interested in that or are on the lookout for products like yours.

Adwords is an example of such a technique. Statistics show that over 60% of the website traffic is owing to the google search approach. This percent increases to almost 80% when businesses integrate SEO or Search Engine Optimisation in their marketing strategy. In search advertising, PPC or Pay Per Click helps your website to be ranked amongst the top searches increasing the traffic to your site.

4) Follows Recent Shopping Trends

The customers today are more conscious of their purchases and want to buy only after reading the reviews posted by other users. Further, simply being present online is not enough. Your content needs to be SEO optimized for best results and to appear in related searches. Without proper optimization, the entire effort of being present online goes waste.

The best ways of getting found online are
Social media posting,
Paid advertising on social medias,
AdWords, and
Other such paid digital marketing, etc.

5) Personalized

The trick to have most site visits or conversions is to send out the most relevant and personalized content to the buyer.

Explaining with an example, not all products on a website fall under the same category. A website might have apparel, beddings, and linen, and utensils for instance to sell. Not every buyer would be interested in each of these categories.

When an interested buyer agrees to be mailed marketing content or subscribes to your updates, the marketing team further segments these emails and buyer information based on their likings and choices. From then on, all the marketing-related advertisements released to these clients will be personalized, thus showing the buyers information that either they previously searched for or were interested in. This gives them more scope to find stuff they like, hence converting the marketing campaign into a shopping experience.

Such emails and marketing content hold a 101% chance of converting their call for action into a buy.

Further, using automation bots help you personalize the time when an email is sent to the clients. Each client has a particular time when he or she is free to check their emails. Understanding this time, the chances of the customers’ opening the emails increases when repeat emails are sent at strategized times. This automation increases the chances of being converted into sales by 50%.

6) Advanced analytics

With traditional media, getting analytics on the performance of your ad is quite difficult. The only way of doing that is setting up a proper experimental scenario with control groups and all and then drilling down your numbers which might be accurate or not.

In contrast, with digital marketing, the analytics tools provide you with exact figures.

The analytics function of google is so advanced that they tell you exactly,
Which ads did better,
At what time,
The demographics of the clients who clicked on the ad,
The number of times the ad was shared,
The number of times the ad got converted into a sale,
The revenue is generated and the list goes on.

With even the minutest details covered by Google analytics or analytics support provided by any other platform where ads are being showcased, you can maneuver or modify the presently running digital marketing campaign to improve it and make it more successful.

7) The better playing field for small businesses

With the advent of supermarkets and superstores, even as all the big companies are buying out smaller ones and consolidating probable competitions, it has become extremely difficult for small businesses to sustain.

In such an era, having an online presence gives small businesses a level playing ground. They have the same visibility as big businesses and hence, chances of these businesses getting noticed increase.

There have been several case studies where smaller businesses increased their revenues through digital marketing beating even big stalwarts like amazon in terms of popularity.

8) Scalability and adaptability

Not all businesses have the budget to do heavy-handed advertising amounting to huge sums of money. With digital marketing, the issues of budgeting and scalability of campaigns do not stand.

Every digital marketing campaign when run on a digital platform like Facebook or Google gives you the options like
Selecting the budget,
The number of days you want to run the campaign,
Customizing the number of people you want to reach,
The demographics of the target group,
The locality where the ad is targeted,
And other such factors.
This helps give you the option to either opt for a limited custom period for the ad or extend it further, depending on the response you get to the ad.

9) Integrating mobile technology

80.63% of the total world’s population, 6.378 billion people are using smartphones. If that is not an opportunity to make use of, then what is? The number of people shopping through their smartphones is on a rise.

57% of people have reported that advertisements on social media are more relevant to them than the ones they receive randomly. For the same reasons, the chances of them purchasing after seeing an ad on social media platforms like Facebook increase by manifold. Further, recent statistics show that almost 80% of smartphone users shop through their phones.

In such a scenario, integrating mobile phones into your digital marketing strategy becomes extremely important. Sending messages and emails to promote an event, offers or any new launches will inform interested customers enabling them into making an informed decision about buying your product or service.

10) Easy on the target audience

These days nobody wants to be forced into making decisions. People like to make informed decisions especially when it comes to buying or purchase-related. In such a scenario, having irritating pop-ups through your website spells a turn-off for a prospective client.

A better way to inform your clients about shopping discounts, offers or news is to email or use other forms of digital marketing.

To Conclude

While still a few years back, digital marketing was a newbie, online marketing is now in an indispensable stage. Goods and services are now being sold in a new way altogether. Days of unfocused marketing campaigns are long past. For a marketing campaign to succeed, a focussed approach to digital marketing is the best way forward. For a business with no definitive digital marketing strategy, it is like stepping back a few steps every single day.
The importance of a digital marketing strategy is ever more looming especially since every aspect of our lives has connected with the internet. It is the new way of life. Revenues form a major concern for businesses, and people who adopt smart online marketing can snowball their revenues. If you have a small, medium, or large business looking for further growth, contact someone dealing with online marketing services immediately and get aboard the digital marketing train.

Trust us! Your business awaits the growth it deserves. Undergo a digital transformation and get your engine going.

Hi! Please let us know if we can assist you or your company regarding any IT Requirements or Service. Kindly fill the form below, so that we get back to you in 24 hours, Or click the call button of your choice for us to serve you better.

The Internet has become a way of life. Increasingly every aspect of our lives involves the use of the internet. With the advent of new technologies like augmented reality (AR), etc, what use to be tedious and dull has now become interesting and exciting. This has completely changed the way we view reality. Let’s discuss what is augmented reality and how the augmented reality apps are dominating the smartphones below.

So, what is Augmented Reality?
In layman’s terms, augmented reality or AR is the enhanced view of the real physical world using various digital elements (generated using a computer) which heighten the sensory stimuli to enhance or augment the present reality. The stimuli may be of any kind – auditory, visual, olfactory, somatosensory, etc. AR is used these days to provide an enhanced perception of the natural environment or situations to the end-users, thus enriching their overall experience. Point to notice here that Augmented Reality and Virtual Reality (VR) are two different things. Virtual reality is more interactive and takes place in a virtual environment. On the other hand, AR integrates the virtual into the real world, thus there is no differentiation between the virtual and the real.

How is Augmented Reality Platform used?
As explained earlier, AR Developers transform the real-world experience of users by adding layers of digital information. AR Platform is like a metaverse, bridging the digital and physical world together, thereby giving a more immersive, and exciting experience to the users. Cameras and sensors are used to store and process information which is then saved in the form of flash memory. When a compatible device accesses this information, it projects the saved data giving the user an augmented reality experience.

The market of augmented reality app development is booming and one can find several applications which make use of AR platforms. Depending on the requirement of the app, the AR can be integrated into the system. For instance, Google Maps uses the AR function to enhance the user experience, while also making it an easy-to-use application. Further, there are several games that use augmented reality to engage the users like PokemonGo, Ingress, etc. In such games, the digital world is added to the real world, making people be aware of their real-time present surroundings while being in a game.

Best Augmented Reality Mobile Applications
The world of apps is brimming with options of intoxicating technologies. While VR has seen an eminent rise in its fan base, AR has been slowly gaining momentum in the background. Research indicates that in America more than 90 million people interact with AR on a monthly basis. These are the statistics of only one country. Imagine the extent of the AR/VR user base all around the world! Especially over the past two years, the takers for augmented reality have grown manifold and augmented reality app developers are making the most of it. Most companies and start-ups are developing their own AR-based applications. Several AR/VR development companies have been working hard to bring out some great products in the field of AR or VR using a camera, sky, or a map. So how do you select the ones which provide the best experience? We here have curated a list of the 10 best-augmented reality mobile apps for iOS and Android.

1) Just a line
Creating interactive works of art, Just-a-line uses augmented reality to sketch on any surface you want. The app lets you draw (virtually) anywhere, giving you different pencil strokes while making a shareable video of the same. You also have the option of drawing alone or along with a friend, that is virtual drawings made in real-time space by combining two separate devices. Augmented Reality App Developers for Just a Line have used Google’s AR software kit to develop the app. Nevertheless, the app is available for both iPhone and Android devices.

2) Sketch AR
One of the best apps for those who want to learn how to draw, Sketch AR superimposes images on pre-marked surfaces (paper, wall, floor tiles, etc) and guides you in a step-by-step manner about the drawing. The best part, the superimposed image on your phone or iPad moves along with the surface you are drawing on, allowing repositioning and maintaining accuracy. There are several key features to the app as well like the ability to create a time-lapse video of the drawing process, a huge library to choose and select from, create a custom sketch, import your drawings, etc. The app works by using machine learning, neural networks, and of course, augmented reality.

3) ROAR Augmented Reality App
This app uses the Augmented Reality Scanner and Editor platform to help companies make and develop their own personalised AR applications or interactive online stores. Mainly aimed at business owners, ROAR helps the customers get an interactive experience in terms of the product they want to buy or view. Customers can access the online store by scanning the product packaging at home. The main strength of the app lies in that it is extremely easy to use and even people with no background in coding or Augmented Reality app development can make their personalised business application in less than 4 minutes!

4) Civilizations AR
One of the best apps in recent ages, Civilizations AR brings history and art to your doorstep, thanks to the curating by BBC. Extremely immersive and exciting in nature, this app allows the users to demystify the ancient artifacts, paintings, culture, and art. Augmented reality helps the users to get a real-time experience of viewing the artifacts 360 degrees, rotating and flipping, discovering the hidden features, etc. Another interesting feature is where the users can rub off the restored layers of a painting to get the real, unedited picture. There are more than 30 artifacts curated by BBC which can be experienced virtually on this app. It is almost like having your own personal museum on the move. The app is available for both iOS and Android-based devices.

5) BooksARalive
Being offered in several languages, this app offers an augmented version of books for children. The app has several books which are read by a narrator. While this is a free app, in-app purchases are required to buy the books or sets of books. The aim of this app is to help kids learn a language in an easy, interactive, and most importantly, fun way. Most of the books come with interactive puzzles for each illustration at the end of the book. Further, there is also a secret video game (shhh!) that gives the kids an augmented 3D interactive experience. The best part about this app is that each story comes alive (quite literally) thus working wonders on the child’s imagination.

6) IKEA Place
Unlike any other app, IKEA Place uses augmented reality to superimpose the image of the furniture you are interested in buying over the area where it will be placed, giving you a real-time feel and look of the interior. The app requires you to scan the floor plan and then go about selecting the look that you like. The app is especially helpful when you are confused between one or two options. Further, the app doesn’t just help you to place the furniture, but also search for more options similar to the one you like. Thus, it expands your options, while saving you time to search and select individually. They have a huge catalog to select from. The app has proven especially useful for people involved in interior design, architects, or simply people looking to makeover their house or personal space. IKEA Place is one of the most downloaded apps based on non-gaming AR. It is available on both Android and iOS devices.

7) Parker
If you are a parent, this app cum toy will blow your mind away. Parker is the name of a cute, fluffy teddy bear that is not just adorable and cuddly, but also a teaching device for your little ones. By using the teddy in conjunction with the parker app on your phone or iPad, the kids learn how to read, solve problems, learn body physiology, create art, connect the dots, etc. The app comes with several other such activities to keep your little one engaged for hours, while also enhancing their motor and intellectual skills. The app uses augmented reality to show kids how Parker is feeling for the day and allows kids to solve the problems or play games. Kids can even pretend play and use the app to conduct an X-ray for Parker! Isn’t that cute?! Since Parker comes with preloaded touchpoints and recognisable patterns, augmented reality helps the app to let the kids experience real-time caregiving through an interactive digital experience. The app is compatible with both the Android and iOS-based devices.

8) Google Lens
The world is whirring past us at the speed of the internet (really!). Google, the ever pioneer in the field of technology, understands the same and has introduced Google Lens, an upgraded version of Google Goggles. Understanding the value of time, Google Lens allows you to scan the product regarding which you need information. Not just information, Google Lens scans barcodes, visiting cards, images, plants, animals, places, food menu, etc. With the help of Google Lens, you can get the options of places to visit nearest your location, or what food is best in which restaurant. Further, to identify an unidentified plant or animal, or to simply find a shop where the object of your choice can be found, Google Lens works wonders. It is as simple as a simple click – simply scan the object/space and get google to start searching for all options. Android users can download the Google Lens app or access the same through Google photos or google assistant. However, no separate app is developed for iOS devices. Nevertheless, iOS users can access the app through Google photos.

9) YouCam Makeup
The magic make-up app – YouCam Makeup – is like a dream come true for most females or males for that matter. The app superimposes subtle makeup to your pictures after scanning your face. Further, the app also lets you perform certain correcting functions such as spot correction (for dark spots, blemishes, pimples, fine lines, wrinkles, etc), changing face contours, adding or removing cheekbones, add or removing smiles (yes! Even these!), change hairstyles, change hair colours, etc. Adding cherry to the top, you can access all the makeup from your favourite brands like Estee Lauder, Loreal Paris, Yves Saint Laurent, etc, and try them on virtually, thanks to AR superimposition. The YouCam Makeup app also keeps you updated and posted about the latest trends and features of the app. The app is available on both mobile app platforms – Android and iOS.

10) Sky Map
Stargazing used to be a hobby of those with huge means and time. Internet and AR Developers (mainly Google AR developers for the app was developed by Google, but later abandoned. Now some of the Google Developers maintain the app unofficially.), however, have folded time and space and come out with this amazing app called Sky Map. Superimposing the star charts and constellation information on the real-time physical sky, the app lets you search and find constellations, planets, moons, galaxies, meteor showers, horizon lines, and stars. You can hold your device upright and view the sky through the app’s camera option or you can use a pair of AR goggles and view the sky keeping the phone in landscape mode. The app also has the option of time travel literally! It lets you select the date and time of your choice and then gives you a view of what the sky was or will be like in the past or future.

AR has brought the world much closer to a multi-dimensional way of living and interacting with the world around us. This was just one effort to recognize the various ways that AR is influencing our way of life. Please note that the list above is not inexhaustible and only includes some of the best apps in a variety of fields. We have not listed some of the most obvious apps like Google Maps, Instagram, Facebook, Snapchat, etc which almost everyone in the world uses. Nevertheless, if you feel our list is falling short of some other highly eligible AR app, then we would love to hear about it.

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