Amongst the many nations in the world, UAE is the one making news with its intent to advance in the field of next-gen technologies. While the “Museum of the Future” made headlines a few months back, the new initiative by the UAE government called the Coders HQ is another one making waves in the world of coding and technology. Both the initiatives are meant to foster the interest of the new generation in the advancing technology while introducing concepts of the future to the public at large.

The Museum of the Future

The Museum of the Future is an architectural marvel in itself being built in the shape of a Taurus shell in stainless steel and has achieved the rating of LEED Platinum, the highest amongst the sustainability standards. Officially opened in February 2022, the Museum has showcased several futuristic exhibitions so far such as Artificial Intelligence, Climate Change, Augmentation of human body and mind, Robots with feelings, etc. These are concepts that might seem inconceivable to the masses in general right now, but are being worked upon and might see an emergence in near future. The museum aims towards fostering solutions to future problems while bringing great minds from the varied field of research, invention, design, and finance under one head. One of the exhibits in the Museum of Future is “Today Tomorrow” which presses on the environmental challenges faced today and the probable solutions to these challenges. For instance, the newly discovered Notpla, a biodegradable material that is slotted to replace plastics in the near future, or ways to permanently lock carbon dioxide to limit the carbon emission into the atmosphere.

Not just being a museum or an exhibit, The Museum of Future also aims at serving as headquarters for the Great Arab Minds Fund. This is a five-year initiative that aims towards funding exceptional Arab talents in the field of science, philosophy, and innovation, inspiring young minds and generations to do the same. the Government of Dubai is offering AED 100 million ($27.2 million) for this initiative.

What is Coders HQ?

Keeping true to their ideology of expanding their technological base, UAE has now announced the launch of their newest initiative called the Coders HQ. Coders HQ is a part of the National Program for Artificial Intelligence. The entire initiative aims towards having coders from all over the world come together under one roof and work towards achieving great heights in the field of coding. Developed in partnership with more than 40 tech companies worldwide and in UAE, the initiative will be a breakthrough in inviting the new generation to learn to code and foster their skills in technology. The initiative aims at bringing the required knowledge and information along the lines of coding and technology to interested people from around the world, providing them the opportunity to learn, and develop at the same time.

Why is it formed?

His Highness Sheikh Mohammed bin Rashid Al Maktoum is the one with a futuristic bent of mind and can be given all the credit for these new-age initiatives being launched in UAE. According to Omar bin Sultan Al Olama, the Minister of State for Artificial Intelligence, Digital Economy, and Teleworking Applications, the main aim of the initiative is to bring UAE onto the world map for the digital economy and become the global hub for start-ups, talents, and innovation.

Coders HQ is a part of the National Program for Coders and involves providing coders with a supercomputer, workspaces, and space for events. The plan includes the launch of six other Coders HQ around the UAE that will be inaugurated in near future. The main objective of the program is to assess the coding skills of the coders while developing them further and getting them in touch with coders across the world. Several big names in the field of technology such as Meta, IBM, Microsoft Middle East, Africa, DP World, VMware, LinkedIn, Amazon AWS, Cisco, etc have joined hands to provide the necessary skills and training to the coders under this initiative.

Goals of Coders HQ

  • To build the strongest coding community – This step enables a step closer to building a strong digital economy. With the influx of talented coders and technically passionate individuals, the digital economy is sure to benefit and improve. Already, the contribution of the digital economy to the total UAE economy has doubled amounting to 9.7%.
  • Provide Coders with the best opportunity – Providing coders with continuous resources and opportunities will ensure the talent pool grows while attracting more coders into the initiative.
  • Generating a higher Coder ratio per capita – By providing the essentials required to attract more talent, the initiative aims towards engraining the topic of coding into the young minds to generate more talent.

Initiatives launched so far

So far, ten initiatives have been launched under the scheme of Coders HQ with the aim of becoming the highest number of coders per capita in the world. Several Hackathons and live events have been introduced for the benefit of coders. Some of these initiatives are:

  • Get Inspired – This initiative aims towards attracting and inviting global tech influencers to share their life stories and challenges faced with the global coder’s community.
  • Assessment – This initiative provides coders with tests and assessments that help them compare their standing as a coder locally.
  • Ambassador – This one aims towards providing the local ambassadors with the important resources to empower their programs while spreading the message of technical knowledge into the community. Basically, this program provides coders with a chance to work for the technical ambassadors on their programs, thereby enhancing competitiveness, while providing the ambassadors with the best of the talent pool.
  • Learn – As the name suggests, dissipating learning, and implementing globally is the motto of this initiative.
  • Meetups – Meeting people from the same field and combining their technical skills is the main aim of this initiative.
  • Hackathons – Providing the coders with a problem and assigning the task to the coders with a time frame to compete against each other is the main aim of these hackathons. The winners get rewarded too.
  • Challenges – Solve corporate-level problems related to AI, Big Data, and Blockchain and stand a chance to win prizes.
  • Conferences – Creating a large ecosystem of like-minded people to meet up together and discuss challenges.
  • Internship – Providing graduates with opportunities to intern with the best companies.

These initiatives make use of LinkedIn statistics, providing challenges with Majid Al Futtaim, Collaborations between Emirates, and Evaluation Headquarters, which provide coders with unique opportunities and career options; Global DevSlam which helps in empowering coders in UAE (approximately 15000 of them).

These initiatives aim at building UAE as a hub for programmers, thus enhancing the digital economy.

Impact of Coders HQ on UAE economy

According to a study by recruitment firm Michael Page, the most rewarding jobs in the global market require writing code, creating mobile applications, and developing computer software. These jobs are the best-paid jobs and can considerably enhance the digital economy of the UAE with the help of these newly launched initiatives. Coder HQ initiative is aiming towards training more than 100,000 coders and establishing 1000 technology companies that function on a global platform. The government also aims to enhance investments in these companies from Dh 1.5 billion ($408 million) to Dh 4 billion ($1 billion), as said according to Sheikh Mohammed. A dedicated coding school and collaboration with global companies to train and teach students about coding is an extension of the National Program of Artificial Intelligence.

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Understanding Consumer Insight

The world of marketing revolves around its customers and their satisfaction. Grasping customer insights is the crucial aspect of formulating an effective marketing campaign. While traditional marketing focuses on a larger target audience, the advent of digital marketing has made the entire process a little more complex. For a digital marketing campaign to be successful, marketing needs to focus on minute customer details. Understanding the way an audience reacts, feels, needs, or behaves around a product is Customer Insight.

Interpreting consumer behavior helps develop a digital marketing strategy that focuses on certain behavioral aspects of the consumer, thus increasing the chances of being noticed by the target audiences. Adapting specific techniques and features into your digital marketing strategy also helps enhance the conversion rates, thus increasing your sales and revenues.

Importance of Customer Insights for Your Business

In case you are wondering about all the hullabaloo surrounding customer insights, let us explain how interpreting customer insights help you and your business grow.

  • Provide Better Consumer Support – Understanding the needs and requirements of your customer helps you understand what makes them happy. It further enhances the way you provide support to your customers. Better and prompt customer support, on the platform of their choice, is a sure-shot way of satisfying your clients. Did you know that satisfied clients tend to always come back for more purchases? It builds a brand loyalty of sorts, helping you solidify your customer base, thus giving your sales a huge push.
  • Enhanced Consumer Experience – Consumers these days have become quite demanding and need to be engaged with care. Consumers need to interact with the brand or the product to solidify their relationship with it. To this end, businesses are required to cater to their needs in a way that the overall consumer experience with the brand – from surfing to shopping to post-sales – is enhanced. A better consumer engagement with your business results in a long-term relationship increasing the chances of conversion and improving the overall brand image.
  • Optimize a Product or Service – Businesses are constantly on the lookout to develop a new offering or service for their customers. However, what is a way of knowing if that particular offering, product, or service will be acceptable to the consumers? To develop a product, optimize an already existing product, or create new services, businesses need to understand what is it that customers require. By way of using certain methods, that we will be discussing further in the article, businesses can determine the exact product and how the customers need it. This helps develop a product that will be in demand from the very day of its conception. Providing the customers with an exact product will ensure that you have customers from the very first day of launching the product.
  • Create a Brand Reputation – Establishing a positive brand reputation is one of the main aspects of marketing. Customer insights are critical in identifying if the projected brand image matches the perceived brand image. When a brand gets associated with a negative image, businesses that are actively interpreting consumer insight can make timely changes in their marketing strategy to bring about a change in customer perception.
  • Informed Marketing Decisions – By staying abreast of the habits of the consumers, the ongoing trends, and future developments, businesses can take crucial strategic decisions related to product development, marketing strategies, mergers and acquisitions, and other developmental areas. Staying informed helps businesses develop or improve based on customer feedback.

8 Ways of Getting Consumer Insights

Customers these days have become smarter. No customer indulges in impulsive shopping these days. The customers decide to make a purchase only after carefully examining all aspects of the brand by reading reviews, checking websites, browsing policies, comparing with competitors, etc. In such a scenario, what makes you stand apart?

Marketing your brand in the right way, providing interactive customer-brand engagement, better products, and services, better communications with the customers by proactively answering all queries, etc are a few ways for businesses to establish a bond of trust with the consumers. However, it is a two-way process. The only way that businesses can provide consumers with exactly what customers want is when the customers tell them about their needs and requirements. Interpreting customer insights is one of the keys to a thriving, consumer-happy business.

Mentioned below are eight simple ways that help you get customer insight, thereby helping you grow your business.

  1. 1) Personalized approach –

It is a proven point that personalized communications always help your customers feel connected with your brand. For instance, when a new customer joins your community, send a personalized email to them welcoming them onward signed off by the name of the company CEO or brand ambassador. It helps the consumer feel welcomed and creates a bond of trust with the brand.

Research proves that sending emails relevant to the consumer choices and past purchases gets more clicks than sending randomized emails. Therefore, regularly mailing the consumers using their first names, sending customized messages based on their past purchases, ongoing discounts, new launches, etc help initiate a sense of familiarity with the consumers enhancing their overall experience.

  1. 2) Consumer Surveys –

One of the simplest ways of getting consumer insights is by asking consumers to take a short feedback survey. Consumers of the modern age are more than willing to participate in such surveys or provide feedback to you. In most cases, platforms such as Amazon or other marketplaces always ask for consumer feedback post the purchase. Reading this feedback will help you understand which aspect of the product to work on better. Further, businesses operating through standalone websites or portals can also ask customers for feedback regarding their products.

Keep in mind that when asking for consumer feedback, it is always best to ask in quantitative terms (rating or scales). Most consumers reply to feedback where they only have to select quantitative options rather than where they have to type out their answers.

While there is software that helps businesses develop surveys, online surveys are one of the best ways of asking for customer feedback. Several platforms offer customized or ready templates for quickly creating and sending surveys to your consumers. For instance, Google Forms, Got Incite, etc are a few online survey creator platforms. Using these survey platforms benefits you in three ways: First, they are free of cost or come at a nominal price. Second, they are effortless to use. Lastly, they auto-analyze the results of the responses you get from your surveys.

Got Incite, for instance, helps you create your survey. Got Incite provides you with several question types (multiple choice, scale-based, rating-based, text-based, etc), condition-based questions, and much more, while also helping you analyze the results in several categories. You also get the option to decide how to send the survey to your customers – through text or email. You can upload your entire consumer database and send all consumers the survey with a simple click. You also get the option to add single consumers and send them the survey link individually.

  1. 3) Social Media Listening –

An emerging trend, Social Listening accounts to brands keeping an eye open for any social media discussions regarding your product. Establishing tracking cookies and bots to track conversations is one of the newest ways of making your presence felt even before the consumer realizes it. Have you ever wondered how the moment you send a chat to your friend regarding a product, say toothpaste? The next moment all the web pages you visit or surf online, start showing you advertisements for toothpaste? It is uncanny how when you look up a product on a website shows up as an advertisement on the next page. It is all attributed to social listening. With you listening to your consumer’s social media conversations, search history, keyword history, etc, you can showcase your product at the very beginning of the consumer funnel or the decision-making process.

  1. 4) Creating Consumer Profile

Another way of getting consumer insights is by creating consumer profiles and segmenting. Profiling consumers help in sending better-personalized communication to the consumers, thereby increasing the chances of being converted in real-time. To provide consumers with a personalized approach, you need to collect customer information such as past preferences, browsing history on your website, products that got clicked on, purchase history, if any, etc. All these can easily be tracked using cookies and tracking bots that come embedded with your website or mobile applications. Further, if a consumer registers with you to receive regular communication, you can also get insight into details such as gender, demographics, age, etc. It helps send even more structured and personalized communication content to the consumers, enhancing the overall consumer experience.

  1. 5) Holding Contests

Contests, where there is some prize (preferably an experience with your product), are always a great way of interacting with your consumers, collecting information regarding them, and interpreting their decision-making process. By registering for the contest, you get a database of interested customers. This database provides all the central details concerning your consumers, such as age, gender, location, job profile, education profile, family profile, etc, depending on how much you need and what you ask. These demographical factors help interpret your customers and develop suitable products, brand image, services, or marketing strategies to suit your purpose.

  1. 6) Hosting Events

Hosting events in a community is a sure-shot way of getting noticed by the consumers within that society. It also helps build a database of consumers interested in your brand. At any event hosted by a business, most people who visit will be filling out a visitor form or provide some feedback (you have to ask them for it, preferably at the time of their exit). This feedback is pivotal for you to identify the needs of the consumers. The consumer details as well that are provided to you at these events help you segment your clientele, thereby enabling you to understand your consumer better and create a powerful marketing strategy.

  1. 7) Virtual Tours of Products or Facilities

Consumers love various ways of interacting with brands or learning how brands develop their products. These virtual tours of your facilities or products also help educate the consumers regarding your brand, the values they imbibe, and the principles they stand for. Similarly, this being a two-way process, you get to interact with your consumers, asking the consumers about their needs and requirements, their expectations from the brand, their feedback, etc. Such interactive sessions are influential in creating a positive brand image of your business while providing you with valuable consumer insights at the same time.

  1. 8) Consumer Reviews

It is one of the most critical ways to get essential consumer insights. Reviews of your product are the most genuine feedback you can get from your consumers. This feedback helps become a deciding factor for new consumers while making their purchases. The point to understand is that new consumers always depend on reviews before deciding whether to make a particular purchase or not. More positive reviews would mean more purchases as the new consumer would trust your brand better. Customer Reviews are also great to understand if the direction of your marketing strategy, product development, or service is correct. Negative reviews are bitter but help highlight central problems within your business processes, thereby giving you a chance to improve these problems. By acknowledging the negative reviews, your consumers get a sense of being valued, thereby reversing their negative experience to a fairly pleasant one.


Understand your consumer at the granular level to understand how you can be there for your consumer at every point of the customer journey. It helps make your brand trustworthy in the eyes of the consumers, increasing their brand loyalty. Understand that loyal consumers mean sure-shot and repeat purchases. The key to any successful business is a base of loyal clientele. Beating the competition and creating value can be achieved only by understanding your consumers in the very best way that you can.

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Australia Bushfires could be prevented using new technology

Natural calamities are really uncertain. We are all distressed about the recent occurrence of Australian bushfire, isn’t?

Well, the climatic changes has brought unforeseen risks. The huge intensity of fire, quicker transmits and several other reasons has resulted in this life-threatening hazardous incident. It is speculated 30% of flames are purposely lit, just about 1% of individuals who perform fire related crime are indicted for the wrongdoing in Victoria.

Teaming with the fire authorities, CSV – Crime Stoppers Victoria, business communities and local officials helps to empathize and locate fire and its behavior. Moreover it helps to examine on how to prevent fire occurrences over the building capacity.

ARC adopts the best ways to deal With Australia Bushfires

The objective of ARC venture is to expand on the information picked from earlier work with CSV. It is entailed to further team-up offices with three wide coordinated points that will diminish the event of fire related crime. Extensively, this task will plan to confabulate Australia’s ability to react to ecological change. The task will likewise encourage the combination of research results from organic, physical, social and monetary frameworks. It will empower specialists to work together globally and locally with the fire operational segments. Besides everything, it will enable the experimenters to make internal collaboration in order to control and impede bushfires. Well, now let’s go through the process and objectives involved: 

  • Working along with Crime Stoppers Victoria in order to observe the fire report and the respective location. These incorporate hesitance amidst people in general to report because of absence of information, flamed lighting conduct and dangers, reluctant behavior and their suspect activity, deliberating the suspect, court contribution and a verdict that nothing will occur when reported.  This point will be accomplished by giving the proof to state-wide media/network instruction programs aligned on longitudinal proof from seven helpless networks.
  • Make tactic responses by interpreting risk reports, agencies referrals, data handling and coordination associated with bushfire arson. This methodological approach provokes to a progressed model of community identification intending to classify community markers in deploying multiple organizational resources. 

Possibilities to reduce the chances of grassfire and bushfire 

  • You are lawfully required to lessen the danger of fire in and around your property. You must ensure that all grass, weeds are removed thereby keeping your property clean and good.  
  • You can decrease the fire chance around your home by getting out whatever could fuel a fire. 
  • Keeping garden grounds soggy through mulching or other non-combustible ground covers like stones are appreciated. 
  • Constantly clearing leaves from drains, rooftops, downpipes and around the base of trees.
  • Keeping up wet and watered grass is indeed good always. 
  • Putting away combustible or flammable materials, for example, heaps of wood and garbage away from your home.

You can additionally get ready by: 

  • Guaranteeing that your nursery hoses are sufficiently long to arrive at all territories of your property 
  • Ensuring that any fire hydrants close to your house are open and unhindered 
  • Making an individual assurance unit (goggles, gloves, cap, boots and cotton pants and long sleeved shirt) 
  • Putting away wipes and basins together. 
  • You can discover more tips on decreasing your danger of grass fire on the CFA’s Grassfires page.

The three mainstays of managing bushfires 

  • Bushfire executive management contains three boards: planning, response and rescue. 
  • Readiness includes overseeing fuel burdens and vegetation, keeping up access to tracks and fire breaks, arranging fire reaction and guaranteeing adequate human limit and assets to react to most pessimistic scenario situations. 
  • Reaction includes conveying flying machine, fire engines, firefighting work force and recuperation requires social, monetary and institutional help.

Preventing Bushfires with the advent of new technology 

Bushfire in Australia is terribly distressing and has ruined wide areas, predominantly the south. We as a whole realize the impacts Black Saturday had on the individuals of Victoria in 2009 – consequences that are as yet felt even today, seven years on. Soon, Australia is set to face another bushfire episode, whereby the fearless firefighters get themselves geared for a distorting time. The State Government has reported the new guidelines with the point of splitting the danger of power line-touched off bushfires across Victoria. Power lines have recently been accused of starting a portion of the state’s most fatal bushfires.

What is this new innovation? 

Under the new guidelines, power wholesalers should introduce world-first innovation over their systems that stops an electrical flow inside milliseconds of a power line coming into contact with the ground or vegetation – halting a shortcoming before it can light a fire. These indispensable milliseconds can mean the distinction between a sheltered summer, and a staggering one. The Rapid Earth Fault Current Limiter (REFCL) innovation was created in Victoria in light of the suggestions of the 2009 Victorian Bushfires Royal Commission, expected to make power lines more secure in bushfire chance territories. 

Last testing in Kilmore in October found the REFCL innovation lessens the probability of a bushfire beginning from a high voltage power line shortcoming by ten-times. The innovation has experienced in excess of 2,000 tests with oversight by nearby power organizations and global innovation specialists.

In territories of intense bushfire hazard, Victoria’s five primary power wholesalers – Citipower, Jemena, Powercor, AusNet and United Energy – will likewise be required to dynamically supplant their power lines by protecting the links or covering them underground. 

Clergyman for Energy and Resources, Lily D’Ambrosio, stated: “These new wellbeing benchmarks and world driving innovation will help make Victorian people group more secure from bushfires and increment the unwavering quality of our state’s capacity supply. 

“The need to improve security innovation in our high bushfire chance zones is driven by the deplorability of the 2009 Black Saturday bushfires. We are focused on doing all that we can to improve security benchmarks over Victoria’s capacity system to help shield Victorians from the danger of bushfires.”

How does the REFCL work? 

The Victorian State Government discharged a far reaching report specifying the advantages of the REFCL. “Tests affirmed REFCLs significantly decreases vitality discharge in ‘wire on ground’ flaws. They quickly lessen flaw current by permitting the voltage on the blamed conductor to crumple when issue current is drawn from the system. This lessens circular segment current, which rushes bend self-eradication. It likewise brings about shorter, straighter bend ‘string’ length which further decreases curve power.

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