We’re biased but marketing your product/service would have to be one of the most important things you have to do, regardless of the industry you operate in. Whether you want to build brand awareness, boost your sales or expand your business, marketing is the most effective way to get the job done.
Are you currently more reactive and doing it ad-hoc? That’s ok, you can’t be an expert at everything. The strategists at eOrchids are available to ask you the right questions, which will help to build a Marketing plan that is forward thinking and can be implemented quickly.
Why You Need A Marketing Strategy?
- To develop a clear strategic goal for what you want to achieve in terms of gaining new customers, building brand loyalty, and maintaining deeper relationships with existing customers.
- To craft a powerful value proposition.
- To develop an integrated marketing campaign as we all know that digital media works best when integrated with traditional forms of media.
- To create a marketing schedule so that you can assign your budget and responsibilities.
- To ensure you are agile enough to stay ahead of the game.
- To track and measure all your communications, both online and offline, so that you can tweak it to ensure it remains engaging with your audience.
How We Build A Digital Strategy That Works?
Assess Your Current Situation
Depending on your digital activity, this will be a determinant of what drives traffic to your website or ‘ultimate target.’ So firstly, we need to ensure that your website is going to be able to successfully convert that traffic. The main focus is on delivering a mobile-friendly and interactive experience in everything we do.
Research Your Market
What is already being established by your competitors in the same market? How can your digital effort be more engaging and make noise? We need to step beyond responding to and talking with consumers by delivering experiences rather than just messages.
Choose The Right Digital Activities + Channels
We will recommend the mix of digital activities and channels that we feel you will need to invest in experience maximum output. We need to understand your sales process and ensure that your digital marketing efforts align. If you want to send e Newsletters are you already collecting the relevant data?
Create An Engaging + Interactive Strategy
We develop a digital strategy, in line with your budget, outline the stages and help to measure the success. Implementation can be immediate.
eOrchids has years of experience in the online marketing industry. Our SEO, Social Media Marketing, and PPC set us apart from the rest. We have proven to our clients over and over again, that our service establishes effective conversion for not just now but the future.
- Search Engine Optimization
- Google Ads And PPC Advertising
- Social Media Marketing
- Email Marketing
Our 5-step incredible SEO process ensures finding the right keywords that generate traffic to your website, aligning your website friendly to search engines and building links.
Our analysis begins with understanding client’s marketing needs (what output client wants to achieve with SEO service like lead generation, drive traffic, branding service, etc.), analyze website and competitors.
– Keyword Research: Target keywords research is conducted based on the client’s business service/product.
– SEO Audit: After an initial analysis of the client’s website, competitors, and keywords, an Initial Analysis Reports is prepared and submitted to the client.
After proper analysis, a few factors such as on-page and off-page optimization, as well as the content strategy will be focused on for proper SEO. This lays the foundation for building and implementing an effective marketing strategy.
As part of the plan for Content Strategy, our digital strategist’s team builds a schedule for the content to be developed for website, outreach campaign, press release and social media.
Under onsite optimization, various elements of the website are optimized like content and HTML source code of the page, for improving the website rankings. Targeted keywords are placed where necessary.
This involves building quality content as per the Content Strategy and transmitting information about your business in an attempt to boost the publication of content and backlinks to the website. At the Social Media platform stage, we persuade audiences to engage with the content related to your business.
Analysis & Reporting
Following the outlined client’s business goals in the analysis phase, we implement effective strategies for completion and implementation. After completion of the analysis, clients will be updated on the final results and will be given weekly progress reports.
With an experienced team for SMO, we develop & implement strategies for each of our clients keeping in mind their business and target audience. We follow certain thumb rules.
Build Client Reputation
A client may possess an existing reputation in the traditional market. We work towards augmenting that popularity further so as to establish for them, a trustworthy and dependable source. This promotes link exchanges and improves client-customer interactions. With our experience, we create content that instigates and attracts interaction within your desired consumer area.
Occasionally a website is simply static and hardly drives any online visibility. We improve your visibility by a set of procedures, which includes adding more links via useful content.
We increase our optimization efforts by incorporating widgets and tools like share buttons, icons, various subscriptions, social accounts, shareable content, images, etc.
Follow Industry Best Practices
Our team keeps updated on emerging social media trends and practices to confirm that our efforts are absolutely corresponding to them.
Content Strategy And Consulting
Content creation is an important part of the marketing process. It drives promotion and helps to increase customer reach. Content marketing is one of the most important procedures that must be implemented for profit generation, as it is within your disposal.
When done correctly, distributing quality and targeted content can lead to more conversations and help to establish your brand identity.
We develop brand new ideas to create a content strategy, and this is done by analyzing the interests of consumers.
- Content Audits
- Persona Research And Development
- Competitor Analysis
Partnering with our marketing specialists, your organization can:
- Increase Conversion Rate
- Improve User Engagement
- Substantially Boost ROI
- Stay Ahead Of The Competition
Whatever your research, design or marketing needs, we have the expertise to help your business reach more customers and increase your revenue.
Level 28 AMP Tower
140 St Georges Terrace
Perth WA 6000
+61 08 9288 4546
187/186, 5th Floor,
Alsa Towers, PH Road,
+91 44 4231 0309