Over the years, CRM has aided in the growth of many businesses. It has helped to improve customer retention and decision making in businesses.
What Is CRM?
Known as Customer Relationship Management (CRM), it may be explained as the systems and processes within an organization, focused primarily on the customers or consumers and how they are managed. Typically, this includes the following systems:
Sales Automation
This service is used right from the beginning of capturing inquiries from the website. After that, the information is sent to the customer service or sale staff, and then sales interaction is discovered. With this process, a new business pipeline to management is created to enable resource planning.
Customer Service
The main aim is creating an easy system for staff to use and access easily. The system is also created for referencing customer interactions. This process provides a means for tracking all client communication on all platforms. This could be by meetings, phones, or via email. Also, tracking other relevant customer information such as quote and history of sales.
Marketing Automation
This is basically using the CRM platform to find and profile your customers using their involves on sales history, service history, and subjective elements. These elements may be areas of business they might be interested in. This automation is simply targeted messages to clients in your CRM profile. It could either be through SMS, Email, and Social Marketing.
How To Achieve Successful CRM Implementation?
This is where eOrchids Techsolutions comes in. We are a full-service CRM implementation consultancy company that assist with:
- Initial requirements and potential ROI analysis
- Solution Design & Architecture
- CRM Development & Technical Implementation
- Change Management & Group Training
- Integration of your CRM with core business systems
- Defining and Aligning CRM Reporting with Management KPIs.
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