Need for Digital Marketing
In a world increasingly driven by digital devices, digital marketing is the newest and most effective way of marketing your product and reaching out to your target audiences. In yesteryears, the traditional forms of marketing, while reaching a wide target base, failed to reach the exact target audiences. Digital marketing and its various formats have enabled us to exactly mark out the target customers and focus the marketing endeavors on this target base only. Not only does it ensure more success, but it also ensures a cheaper medium of marketing. Furthermore, with almost everyone on the digital platform these days, a business’s absence from digital marketing platforms is viewed rather suspiciously by customers. Therefore, it is crucial that you get ahead on the digital marketing bandwagon and make full use of all the benefits that it offers for your business.
Importance of Digital Marketing Strategy
The digital world has become increasingly competitive, and to stay ahead of all the break-neck competition, businesses must ensure they have a solid online presence. In such a scenario, having a fully charted internet marketing strategy is always a plus point. Not only does this ensure that your digital marketing strategy hits the right segment, but it also saves you money that you would otherwise end up spending on the wrong avenues. Maximizing your marketing efforts is one of the sure-shot ways of increasing your ROI and margins.
How We Build A Digital Strategy That Works?
Assess Your Current Situation
Depending on your digital activity, this will be a determinant of what drives traffic to your website or ‘ultimate target.’ So firstly, we need to ensure that your website is going to be able to successfully convert that traffic. The main focus is on delivering a mobile-friendly and interactive experience in everything we do.
Research Your Market
What is already being established by your competitors in the same market? How can your digital effort be more engaging and make noise? We need to step beyond responding to and talking with consumers by delivering experiences rather than just messages.
Choose The Right Digital Activities + Channels
We will recommend the mix of digital activities and channels that we feel you will need to invest in experience maximum output. We need to understand your sales process and ensure that your digital marketing efforts align. If you want to send e Newsletters are you already collecting the relevant data?
Create An Engaging + Interactive Strategy
We develop a digital strategy, in line with your budget, outline the stages and help to measure the success. Implementation can be immediate.
eOrchids has years of experience in the online marketing industry. Our SEO, Social Media Marketing, and PPC set us apart from the rest. We have proven to our clients over and over again, that our service establishes effective conversion for not just now but the future.
- Search Engine Optimization
- Google Ads And PPC Advertising
- Social Media Marketing
- Email Marketing
Elements of Digital Marketing
eOrchids TechSolutions provides our clients with a comprehensive set of digital marketing services. We cover almost everything that comes under the foray of online marketing solutions. We have digital marketing experts looking out for you, taking immense care of all your digital marketing requirements. Some of the services we offer as a top digital marketing agency are:
Our analysis begins with understanding client’s marketing needs (what output client wants to achieve with SEO service like lead generation, drive traffic, branding service, etc.), analyze website and competitors.
– Keyword Research: Target keywords research is conducted based on the client’s business service/product.
– SEO Audit: After an initial analysis of the client’s website, competitors, and keywords, an Initial Analysis Reports is prepared and submitted to the client.
After proper analysis, a few factors such as on-page and off-page optimization, as well as the content strategy will be focused on for proper SEO. This lays the foundation for building and implementing an effective marketing strategy.
As part of the plan for Content Strategy, our digital strategist’s team builds a schedule for the content to be developed for website, outreach campaign, press release and social media.
Website Design and Development
Simply having a website is not enough to drive traffic of interested customers or target audiences to it. We help you optimize your landing pages using keywords and tags that will take your customers to exactly where they want to be using conversion rate optimization metrics or CRO metrics.
SEO or Search Engine Optimization
Search Engine Optimization or SEO is a way of showing up on search results organically by ensuring your web content or website has all the right keywords and genuine content. To achieve the same, it is best to take the help of an SEO services company that can produce just the right content ensuring success. As an SEO, SMO, and SMM company, we ensure that all the web content relating to your website is properly optimized using the latest keywords.
When it comes to finding ways to engage customers online, content marketing does it best. We develop all types of content, from infographics to video content, blog posts, etc. Developing and posting relevant content that is appreciated by the viewers helps establish credibility for the business, helping in increasing a loyal customer base.
Often underestimated, the importance of email marketing in your digital marketing campaign cannot be ignored. It is known to yield an ROI as high as 110%, if not more. At eOrchids TechSolutions, we help your business leverage the power of email marketing.
Believe it or not, to rank higher on Google search engines, you need to have good backlinks on your website. This process of getting backlinks from other trusted websites is called link building. It is a time-consuming process, requiring several online collaborations and other practices. Our internet marketing experts will ensure that your pages rank high on search engines, thus getting major traffic organically.
PPC or Pay-Per-click advertising is also sometimes known as search engine marketing. Search engines such as Google, Yahoo, etc let businesses run their ads based on certain keywords that users might search to look up a business. Every time these keywords are typed and searched, your business ad shows up. It is pay-per-click advertising. Our experts ensure that your ads running on PPC platforms are optimized regularly, ensuring great results.
SMM or Social Media Management
With 3.6 billion plying social media every day, social media management is one of the best gifts you can give to your business. The point to remember is that simply being on a social media platform is not enough; you need to be able to plow through the vastness to reach out to your target audience. However, you do not need to sweat over the intricacies involved in getting the right message through the right medium in the right way to the right target audience. We, at eOrchids TechSolutions, can do it all for you. Our digital marketing experts can handle it all for you.
SMA or Social Media Advertising
Social Media Advertising or SMM (social media marketing) is one of the best ways to drive traffic to your website or product catalog and increase sales. We have a team of experts who, through their well-researched and articulate social media marketing content can help leverage social media platforms to enhance your sales and boost a social media image.
e-Orchids TechSolutions is a digital marketing company offering all digital marketing solutions to our clients. You name it, we have it. A few of the reasons that you should consider us as your digital marketing partners are:
- We offer bespoke solutions, that is, our solutions are customizable according to your needs. We understand that no one solution fits all. After analyzing your requirements and targets, we thoughtfully develop a marketing solution that is the best fit for you.
- We are a top digital marketing agency in our field with years of experience in this field. Our expertise is unmatched by others meaning success for your business.
- Our digital marketing solutions are sustainable and scalable.
We are creative and Tech driven.
- We don’t just develop a marketing strategy; we ensure its success by keeping in mind the right metrics and analytics, and modifying the strategy as and when required to ensure results.
Our motto is to make dreams come true. All you need to do is simply reach out to us.
827 E Pioneer Road ,
+1 801 259 4800
Level 28 AMP Tower
140 St Georges Terrace
+61 08 9288 4546
Office No. 3018
Dubai Digital Park - A5
Dubai Silicon Oasis
+971 505 984 536
187/186, 5th Floor,
PH Road, Kilpauk,
+91 44 4006 0372